KMS California Color Vitality Blonde Shampoo Keep your blonde hair vibrant & under control with this Color Vitality Blonde Shampoo from KMS, designed to protect colour from fading or yellowing. With a UV filter & optical brightener that hightlights & illuminates natural or coloured blondes. Using a KMS patented system IOPS (Inside Out Protective System) a powerful nutrient delivery system is put into place to promote reconstruction & conditioning. Infused with Lavender & Rhubarb to harmonise hair to increase vibrance to reveal healthier looking hair. Directions of Use: Work a small amount of Colorvitality Blonde Shampoo through wet hair Lather Rinse thoroughly Repeat if necessary