Calm frizz & reveal hair that is perfectly smooth & soft. The Joico Smooth Cure Shampoo has been formulated to reduce frizz by up to 79% & leave you with hair that is much more manageable. Perfect for curly, frizzy & coarse hair the Joico Smooth Cure Shampoo gently cleanses hair to leave it looking & feeling totally revitalised with a gorgeous healthy shine. Worth £43.17! Direcions of use: Apply to clean, damp hair. Lather. Rinse thoroughly.