Joico Power Gel (250ml) Fast-drying super shine that doesn't flake, hold for the whole day. This ultra-firm holding yet flexible, alcohol-free gel locks style in place for 24 hours. This ultra-high performing gel firmly secures while giving your hair flexibility & dramatically more luminous shine, with no flakes, flyways or frizz. Your style can be recharged even after 72 hours. The colour-safe formula shields your hair from thermal damage up to 450°F whilst opal powder imparts an iridescent shine.