Maximise & brighten blonde, highlighted & grey hair with the Expert Colour Care Platinum Supersize Shampoo from Jo Hansford. Exclusively developed in her Mayfair salon & utilising advanced technologies, the lightweight, sulphate-free formula works to eliminate dirt, oil & impurities while infusing locks with essential moisture & vitamins, with a violet colouring to counteract uneven, brassy & yellow tones. Fortified with the exclusive Colour Care Complex & Anti-Fade formula, it contains Sweet Blue Lupin peptides that have been scientifically proven to prolong hair colour vibrancy & tone for up to 30 washes, while Iselux LQ delivers effective cleansing without dulling colour. Concentrated extract of Sunflower Seed combats free radical damage & enhances hairs natural elasticity, plus the addition of Keratec, a unique keratin-based ingredient, creates a protein shield to smooth the cuticle & limit environmental aggressors. Expect luminous, clarified locks with natural looking, enhanced colour & shine. Free from sulfates.