Restore strong, luscious locks with Fudge Clean Blonde Damage Rewind Shampoo; a rejuvenating formula that utilises violet pigments & nourishing proteins for salon-worthy results with every wash. Fortified with innovative Hair Guard™ & Opti-PLEX™ technologies, the lightweight shampoo expertly eliminates impurities & product build-up, whilst smoothing & repairing damaged hair from root to tip. Ideal for blonde hair that has undergone frequent bleaching, colouring & heat styling, it helps to remove unwanted brassy, yellow tones for tresses that feel soft & fresh with healthy radiance. Not tested on animals.