Summon ultra-soft & glossy hair in just twenty minutes with the best-selling Bleach London Reincarnation Mask. Developed with bleached, coloured & damaged hair in mind, the mask works on all hair types to moisturise & nourish the strands, leaving them looking & feeling hydrated. The high-performance formula features a blend of hydrolysed wheat protein, sunflower seed oil & lactic acid to encourage stronger-looking hair that’s more manageable, while protecting each strand from environmental aggressors. Vegan & Certified Cruelty-Free.