Get the precision & shine you have been craving with Aveda Men's Pure-Formance Grooming Cream, designed to achieve medium hold for a naturally textured look. Non-sticky & made with all-natural pure plant & flower oils, this is a styling cream that allows flexibility & movement, while maintaining medium control. Enriched with Aveda’s bespoke pure-fume™ fragrance, allow yourself to bask in the aromas of organic Spearmint, Lavender, Vetiver & many more nourishing plant oils.