Discover the growth-promoting properties of Jamaican Black Castor Oil with the new collection of haircare treatments from As I Am, a beauty brand that caters exclusively to curls, coils & coarse hair types. A powerful ingredient that promotes healthy growth by increasing blood flow to the scalp, Jamaican Black Castor Oil supplies a flow of rich nutrients to hair follicles & serves as an effective natural remedy for dandruff, eczema & itchiness. Rich & creamy, the Moisturizing Masque is a weekly deep treatment to quench, conditioner & repair neglected tresses in need of TLC. Enriched with vitamins C & E, the nourishing hair mask supplies long-lasting moisture, detangles to ease combing & treat breakage, split ends & dry scalp. Massage this intensive conditioner into shampooed hair & let it work its magic for 15 minutes before rinsing thoroughly. ...

Supercharged with Jamaican Black Castor Oil, curly hair-care brand As I Am present a comprehensive range of caring treatments that promote healthy growth & strengthen hair fibres. By increasing blood flow to the scalp, Jamaican Black Castor Oil supplies a flow of rich nutrients to hair follicles & serves as an effective natural remedy for dandruff, eczema & itchiness. Creating a rich & creamy lather when massaged into wet hair, the nourishing shampoo delivers cleansing action, purging the hair & scalp of daily impurities, dead skin cells, excess oil & product build-up without stripping or dehydrating tresses. Utilising nano-technology for deep penetration, the shampoo enriches hair with fibre-strengthening ceramides to repair & restore weak strands & detangling to reduce combing damage. A dose of vitamins C & E provide antioxidant protection, boost shine & soften. Free from sulphates & harsh ingredients. Cruelty-free. Vegan. ...

A refreshing, nutrient-packed potion that instantly quenches & nourish thirsty hair, As I Am’s Jamaican Black Castor Oil Smoothie is a multi-tasking no-rinse formula that delivers high-definition twists & combats unsightly frizz for a polished finish. Applied to damp or dry hair from root to tip, the leave-in formula wraps each strand with its lightweight, hydrating texture to condition, smooth & moisturise. A powerful ingredient that promotes healthy growth by increasing blood flow to the scalp, Jamaican Black Castor Oil supplies a flow of rich nutrients to hair follicles & serves as an effective natural remedy for dandruff, eczema & itchiness. Utilising nano-technology for deep penetration, the shampoo enriches hair with fibre-strengthening ceramides to repair & restore weak strands & detangling to reduce combing damage. A dose of vitamins C & E provide antioxidant protection, boost shine & soften. Free from sulphates & harsh ingredients. Cruelty-free. Vegan. ...

Quenching thirsty locks with a few spritzes of immediate, long-lasting hydration, the best-selling Jamaican Black Castor Oil Water from As I Am is clinically-proven to replenish moisture, reduce breakage & improve tensile strength. Enriched with a Nano-Blend of Jamaican Black Castor Oil, ceramides, & vitamins C & E, the light, watery concentrate locks in precious moisture to maintain healthy hair that’s strong & shiny. Adding sheen & keeping unsightly frizz under control, the aqueous spray promotes healthy growth by increasing blood flow to the scalp, & supplies a flow of rich nutrients to hair follicles. Ideal for curly, kinky, coarse hair, the powerful serves as a detangling leave-in conditioner to reduce combing damage & repairing weakened locks for stronger growth. An effective natural remedy for dandruff, eczema & itchiness, the Jamaican Black Castor Oil Water leaves hair manageable, soft & resilient. Free from sulphates & harsh ingredients. Cruelty-free. Vegan. ...

Treat coiled & curly hair to the As I Am Leave-In Conditioner; a natural, shine-enhancing formula that works to hydrate, soften & improve manageability from root to tip. Fortified with extracts of Coconut, Green Tea, Amla & Sugar Cane, the lightweight treatment delivers multiple benefits, including easing wet combing, strengthening individual strands & promoting healthy hair growth. Expect moisturised, nourished locks that are prepared for styling. ...

Create luscious curls with the As I Am Long & Luxe Curl Enhancing Smoothie; a lightweight, leave-in cream that defines, moisturises & hydrates your locks. Enriched with Pomegranate & Passion Fruit, the flake-free, frizz-fighting formula softens & conditions strands, whilst taming unruly tresses & allowing you to achieve salon-worthy curls with ultimate bounce. No greasy or sticky residue. ...

Take control of naturally curly or coiled hair types with Long & Luxe Gro Edges from As I Am. Infused with a host of beneficial ingredients, including Aloe Vera, Pomegranate Juice & Hydrolysed Lupine Protein, the luxurious cream formula promotes healthy hair growth, whilst delivering long-lasting hold to edges without flaking. Hair feels stronger, longer & deeply rejuvenated. ...

Treat naturally curly or coiled hair types to the Long & Luxe Gro Wash Cleansing Creme Conditioner from As I Am. Infused with Pomegranate & Passion Fruit, the lightweight, ultra-moisturising formula nourishes the hair & scalp, whilst promoting healthy hair growth for longer, stronger looking locks. Effectively detangles & defines curls to leave them smooth & manageable without weighing them down. ...

Treat naturally curly or coiled hair types to As I Am Long & Luxe Gro Yogurt Leave In Conditioner; a moisturising formula that works to soften, hydrate & improve manageability. Infused with Pomegranate & Passion Fruit, the shine-enhancing treatment eases wet combing, whilst promoting healthy hair growth for longer, stronger locks. Hair is nourished & prepared for styling. ...

Achieve longer, stronger locks with As I Am Long & Luxe Scalp Serum; a fortifying & revitalising treatment that rejuvenates the scalp to promote healthier hair follicles. Harnessing the powers of Biotin, Pomegranate & Hydrolysed Lupine Protein, the deeply nourishing formula moisturises a dry scalp for long-lasting comfort. ...