Use to create a straight sleek look or to soften naturally curly or wavy hair, with conditioning elements such as Aloe Vera. Repels moisture to keep styles intact & provides excellent hold & shine. Contains: Aloe Vera Gel
- Provides emolliency & moisturising properties Lanolin
- Responsible for hold & shine Coconut Oil
- Conditions & adds sheen Beeswax
- Provides a barrier against moisture loss



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For a pliable hold whilst enhancing shine & manageability & reducing fly-away tendencies. Style: Pliable hold ...

Delivering long-lasting results, the American Crew Heavy Hold Pomade means that you can create your desired style with minimal effort. With a water-based formula, the easy-to-apply pomade moisturises & conditions hair, whilst offering strong hold & high shine for a salon-worthy finish. Ideal for creating slicked back, tamed styles. ...

Revitalise, invigorate & cleanse with American Crew In-Shower Face Wash. The effective cleanser is gentle & oil-free, removing excess oil & unwanted dirt & impurities lingering on the skin. Apply the restorative & time-efficient face wash in the shower to achieve a clean, fresh face with minimal time or effort. Enriched with Ginger Root Extract to replenish skin’s natural elasticity & Hyaluronic Acid to aid in hydration, the face is left supple, soft & refreshed. ...

Give your skin the ultimate refresh with the American Crew Invigorating Body Wash. An energising & reviving formula works to cleanse & nourish the body, purging the skin of dirt, bacteria & grime picked up throughout the day. Helping to deliver supreme hydration without stripping away natural moisture, the rejuvenating shower gel produces a luxurious creamy lather to leave the body clarified, clean & fresh, lightly scented with an enlivening, crisp fragrance. ...

Stay in control with this texture cream. Great for sophisticated or conservative styles when you want to lose the fluff, but dont want anything too strong or dramatic. Provides light hold, body & fullness to the hair. Texturises & protects the hair Provides healthy gloss to hair Gives body & fullness ...

Powered by kaolin clay, the American Crew Matte Clay Spray provides major volume & workable texture, helping to promote a visibly fuller-looking appearance. The mattifying clay offers a medium to strong hold with long-lasting staying power, even working in humid temperatures. Applying as a lightweight spray, the unique formula encourages effortless styling, while leaving the hair full of body & texture. ...

Previously Citrus Mint Moulding Clay Concentrated styling power lets you manipulate hair into any style. Made with natural extracts & beeswax, this unique compound maintains touchable shape & texture. Works well for short styles. Contains: Beeswax
- All Natural holding power Kaolin
- White clay from the Paris Basin, naturally healing & stimulating & good for sensitive skin & scalp. Bentonite
- Specialty clay used to increase viscosity, provides smoother texture & offers good application properties. PEG-13 Sunflower Glycerides
- Provides Great conditioning for hair & scalp All-Natural Essential Oils
- Orange, Peppermint, Spearmint & Lime Oils soothe, refresh, cool & naturally fragrance the product.




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Maintain a groomed appearance with the American Crew Nourishing Cream Pomade. This medium-hold styling cream offers low shine for a natural-looking finish. The nourishing pomade is enriched with moisturising & conditioning ingredients to help maintain strong hair. The brand’s signature AC ACUMEN™ COMPLEX is enriched with vitamins & antioxidants to reinforce your hair’s natural defences against environmental aggressors. Frizz & flyaways are instantly tamed to keep your style in place & under control. The pomade adds textured definition to add the finishing touch to any style while helping to keep your hair looking healthy. ...

Provides excellent hold while remaining pliable. Excellent for the slicked-back look or rough texture, high gloss styles. Controls strong hair lines & curly, frizzy hair. Great for a sophisticated finish. Rub between hands & apply through the hair. Comb or brush into place. Style: For hold & shine ...