American Crew are masters in styling technology. Try this hair gel for maximum hold without flaking. Gives a firm hold that keeps any style in place. Great hold with some shine Won't dry the scalp Washes out easily ...

For men who like to get creative with their look, the American Crew Firm Hold Grooming Cream is the ideal styling companion. Able to tame even the unruliest locks, this firm hold cream gives you enough grip to mould your strands into almost any shape. With a low shine finish that adds lots of texture, hair will look natural while staying in place all day long. There’s no need to worry about the product being drying, as it’s packed with moisturising properties & Cranberry extracts that give fibres some much-needed protection. Enriched with the AC ACUMEN™ COMPLEX, the cream gives you a burst of vitamins & antioxidants to ensure hair health for longer. ...

Perfect styling for darker hair. Gives texture & control to any look from classic to high fashion. Forming Cream provides high hold, excellent pliability, low shine & a healthy look. Water-based to remain mouldable, yet firm superb hold to encourage firmness & body Conditioning properties that won't dry hair ...

Forming Cream provides a medium hold high shine & pliability with natural shine. Lanoline wax boosts hold & Sucrose conditions & won't dry the hair. Style: High hold with natural shine ...

Cleanse & style with the American Crew Forming Cream Duo. Uniting two of the brand’s favourite haircare products, this set features the Cleansing shampoo & a jar of the Forming Cream for styling. It also comes with a sample-sized sachet of the new Detox shampoo. Set Contents: Forming Cream 85g Providing excellent medium hold & pliability to your style, this forming cream works well on all hair types, & shampoos out easily without leaving residue on your hair. Enriched with a blend of Lanolin Wax, Sucrose, PVP Copolymer & Glycerin, hair can be simply worked into any style you desire. Daily Cleansing Shampoo 250ml This shampoo offers a thorough & effective cleanse, without leaving hair stripped of natural, essential oils. A boost of vitamin B5 drenches your locks in moisture for long-lasting softness, while a silicone-free formula allows the shampoo to be kind & gentle. ...

Use to create a straight sleek look or to soften naturally curly or wavy hair, with conditioning elements such as Aloe Vera. Repels moisture to keep styles intact & provides excellent hold & shine. Contains: Aloe Vera Gel
- Provides emolliency & moisturising properties Lanolin
- Responsible for hold & shine Coconut Oil
- Conditions & adds sheen Beeswax
- Provides a barrier against moisture loss



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For a pliable hold whilst enhancing shine & manageability & reducing fly-away tendencies. Style: Pliable hold ...

Delivering long-lasting results, the American Crew Heavy Hold Pomade means that you can create your desired style with minimal effort. With a water-based formula, the easy-to-apply pomade moisturises & conditions hair, whilst offering strong hold & high shine for a salon-worthy finish. Ideal for creating slicked back, tamed styles. ...

Revitalise, invigorate & cleanse with American Crew In-Shower Face Wash. The effective cleanser is gentle & oil-free, removing excess oil & unwanted dirt & impurities lingering on the skin. Apply the restorative & time-efficient face wash in the shower to achieve a clean, fresh face with minimal time or effort. Enriched with Ginger Root Extract to replenish skin’s natural elasticity & Hyaluronic Acid to aid in hydration, the face is left supple, soft & refreshed. ...

Give your skin the ultimate refresh with the American Crew Invigorating Body Wash. An energising & reviving formula works to cleanse & nourish the body, purging the skin of dirt, bacteria & grime picked up throughout the day. Helping to deliver supreme hydration without stripping away natural moisture, the rejuvenating shower gel produces a luxurious creamy lather to leave the body clarified, clean & fresh, lightly scented with an enlivening, crisp fragrance. ...