Formulated especially for men, American Crew Daily Thickening Shampoo enhances hair for a more lustrous look & feel. The product uses their signature AC ACUMEN™ COMPLEX, which blends together essential antioxidants & vitamins to thoroughly cleanse away build-ups & dirt while plumping & volumising each str&. You’ll notice a reduction in breakage of up to 80%, resulting in a healthier head of hair that’s easier to style. Although aiming to target thinning hair, the shampoo also moisturises & soothes your scalp, leaving it feeling fresher & free from flakiness & itching. The morning cup of coffee your hair needs, you’ll feel energised & more confident than ever.