10/2008DMC-FX37, Digital Camera Buyer, Editors Choice, Issue 76" The FX37 shares the elegant metal finish of other Panasonic compacts & the quality & simplicity of its controls make it a great camera to use." Ultra wide angle 25mm, 5x optical zoom Leica DC lens & i A function are incorporated in slim & compact camera. The Panasonic Lumix DMC FX 37 boasts a 25mm ultra-wide angle f/2.8 LEICA DC VARIO-ELMARIT lens with 5x Optical Zoom. This superb lens ensure that all photos produced are stunning, whether its when youre photographing a group of people at a party indoors or shooting a magnificent structure or scene while traveling. The i A (Intelligent Auto) mode

Includes:: MEGA O.I.S. which detect hand shake, Intelligent ISO Control to detect subject movement, Face Detection to detect faces in the frame, Intelligent Scene Selector to detect scene conditions, Light Detection to detect the brightness levels &
- new to the Lumix DMC FX37
- AF Tracking to continually track a moving subject & keep it in focus. These six functions work automatically & simultaneously in i A Mode to fully optimise your settings, making it simpler than ever to take beautiful photos every time. This fantastic Lumix digital camera features a newly developed CCD. Its slightly bigger than previous versions, this 1/2.33-inch CCD fully supports the cameras 10.1-megapixel resolution. The DMC FX 37 can record video in high definition (1, 280 x 720 pixels at 30 fps). The DMC FX37 also supports the HD Output function (1080i output). Simply connect the camera to any HDTV with an optional HD component cable DMW-HDC2, & you can easily view high definition Photos on any HDTV. HD Output makes it possible to enjoy both HD motion images & slideshows of your LUMIX still images, complete with music. Venus Engine IV uses advanced signal processing to give you even higher-quality images. It also offers a number of other improvements, including more accurate detection & better correction for its MEGA O.I.S. & Intelligent ISO Control functions. Venus Engine IV responds quickly & saves power even with full 10.1-megapixel resolution. Also, the engine splits noise into high & low frequency noise using Wavelet filter. Then it targets its noise reduction algorithms to attain high resolution & low noise even at high ISO sensitivities.



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25mm Wide-angle LEICA DC Lens in a Sleek, Slim Body & Advanced i A (Intelligent Auto) Mode with Face Recognition In i A (Intelligent Auto) Mode, 6 detection functions work automatically & simultaneously to optimize your settings. i A Mode

Includes:: MEGA O.I.S., Intelligent ISO Control, Intelligent Scene Selector, Face Recognition, Intelligent Exposure & AF Tracking. The new Face Recognition function memorizes faces automatically & works to optimize both focus & exposure settings by prioritizing on the registered person’s faces. The 12.1-megapixel high-resolution DMC-FX40 features a 25mm wide-angle 5x optical zoom f/2.8-5.9 LEICA DC VARIO-ELMARIT lens (35mm film camera equivalent: 25-125mm). The 25mm wide-angle lens has about twice the shooting area of the standard 35mm lens allowing you to capture breathtaking landscapes. Despite the ultra wide angle, DMC-FX40 features a 5x optical zoom, letting you capture distant subjects without degrading imaging quality. The DMC-FX40 can record motion pictures in high-definition (1, 280 x 720 pixels at 30 fps in Motion JPEG format). The pixel mixed readout method enables bright motion-picture recording even in low-light settings. When viewing, these high-resolution 16:9 motion pictures will provide a remarkable effect on large-screen HDTV. With HD component output capability, you can enjoy watching still & motion pictures in stunning HD quality taken by your DMC-FX40 by simply connecting the camera to an HDTV via an optional component cable DMW-HDC2. The advanced image-processing engine, Venus Engine V with its dual CPU processors, enables the camera to identify & recognize faces in your scenes with high accuracy & speed. Its advanced signal processing gives beautiful images even at high ISO sensitivities. Venus Engine V has low power consumption, being 15% more efficient than its predecessor. The DMC-FX40s 2.5-inch LCD features a high 230, 000-dot resolution, & a wide-viewing angle that lets you frame your shot in a variety of ways for both shooting & viewing. LUMIXs acclaimed Intelligent LCD function also automatically adjusts the brightness in 11 steps according to shooting conditions. This LCD provides sharp, clear images in virtually all shooting situations, ranging from nighttime to bright daylight scenes & from low-angle to high-angle shooting. & it lets you share the fun of viewing images with family & friends.

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Perfect premium stylish & slim DSC with Ultra wide angle 25mm Leica DC lens & 3.0” Intelligent touch-panel LCDThe new 10.1-megapixel DMC-FX500 features a 25mm ultra-wide angle Leica DC lens with 5x optical zoom. Touch-screen operation on a large, 3.0-inch LCD brings new enjoyment to the digital photography & enables easy manual operation, which is another first for the FX series. A variety of advanced functions, including Intelligent Auto mode, HD motion picture recording & HD component output, & slideshows complete with music, also enrich the camera’s potential & user experience. The newly developed Leica DC lens with 5x optical zoom boasts an 25mm ultra-wide angle of view that captures almost double the recording area at the same shooting distance compared with a conventional 35mm lens. For more intuitive operation, the DMC-FX500 has a hybrid control system that combines joystick control with touch-screen operation. Basic settings can be directly controlled by the joystick, & others extensive ones are finely adjusted by touch or by moving a slider on the screen with the finger or an included stylus-pen. Auto focus (AF) tracking is also new with the DMC-FX500. It continues tracking the subject even if it moves after the AF is set, which is especially helpful for catching active children or pets. The i A (Intelligent Auto) mode is a helpful shooting assist function that lets the user leave all the settings to the camera. Taking maximum advantage of this i A mode, users can go a step further to set auto focus & exposure on the desired subject by simply touching it on the screen. This kind of quick, easy rational operation is given form by the new touch-screen interface. ...

Perfect premium stylish & slim DSC with Ultra wide angle 25mm Leica DC lens & 3.0” Intelligent touch-panel LCDThe new 10.1-megapixel DMC-FX500 features a 25mm ultra-wide angle Leica DC lens with 5x optical zoom. Touch-screen operation on a large, 3.0-inch LCD brings new enjoyment to the digital photography & enables easy manual operation, which is another first for the FX series. A variety of advanced functions, including Intelligent Auto mode, HD motion picture recording & HD component output, & slideshows complete with music. The newly developed Leica DC lens with 5x optical zoom boasts an 25mm ultra-wide angle of view that captures almost double the recording area at the same shooting distance compared with a conventional 35mm lens. For more intuitive operation, the DMC-FX500 has a hybrid control system that combines joystick control with touch-screen operation. Basic settings can be directly controlled by the joystick, & others extensive ones are finely adjusted by touch or by moving a slider on the screen with the finger or an included stylus-pen. Auto focus (AF) tracking is also new with the DMC-FX500. It continues tracking the subject even if it moves after the AF is set, which is especially helpful for catching active children or pets. The i A (Intelligent Auto) mode is a helpful shooting assist function that lets the user leave all the settings to the camera. Taking maximum advantage of this i A mode, users can go a step further to set auto focus & exposure on the desired subject by simply touching it on the screen. 2 GB Capacity SD Memory Card The increasing data volume & expanding range of digital contents require high data reading & writing speeds. Panasonic SD Memory Cards achieve the data writing speed fast enough to Record MPEG2 video in fine mode. Large capacity is essential for use with various digital content types, especially high-quality MPEG2 video. ...

Perfect premium stylish & slim DSC with Ultra wide angle 25mm Leica DC lens & 3.0” Intelligent touch-panel LCDThe new 10.1-megapixel DMC-FX500 features a 25mm ultra-wide angle Leica DC lens with 5x optical zoom. Touch-screen operation on a large, 3.0-inch LCD brings new enjoyment to the digital photography & enables easy manual operation, which is another first for the FX series. A variety of advanced functions, including Intelligent Auto mode, HD motion picture recording & HD component output, & slideshows complete with music. The newly developed Leica DC lens with 5x optical zoom boasts an 25mm ultra-wide angle of view that captures almost double the recording area at the same shooting distance compared with a conventional 35mm lens. For more intuitive operation, the DMC-FX500 has a hybrid control system that combines joystick control with touch-screen operation. Basic settings can be directly controlled by the joystick, & others extensive ones are finely adjusted by touch or by moving a slider on the screen with the finger or an included stylus-pen. Auto focus (AF) tracking is also new with the DMC-FX500. It continues tracking the subject even if it moves after the AF is set, which is especially helpful for catching active children or pets. The i A (Intelligent Auto) mode is a helpful shooting assist function that lets the user leave all the settings to the camera. Taking maximum advantage of this i A mode, users can go a step further to set auto focus & exposure on the desired subject by simply touching it on the screen. 4 GB Capacity SDHC Memory Card The SDHC

Specification was established to meet the growing demand for HD [ High Definition] video & high-resolution image recording which require massive data storage capacity. The data transfer speed of up to 10MB/s, Class 4, minimizes the intervals between shots & takes full advantage of consecutive shooting.

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Perfect premium stylish & slim DSC with Ultra wide angle 25mm Leica DC lens & 3.0” Intelligent touch-panel LCDThe new 10.1-megapixel DMC-FX500 features a 25mm ultra-wide angle Leica DC lens with 5x optical zoom. Touch-screen operation on a large, 3.0-inch LCD brings new enjoyment to the digital photography & enables easy manual operation, which is another first for the FX series. A variety of advanced functions, including Intelligent Auto mode, HD motion picture recording & HD component output, & slideshows complete with music, also enrich the camera’s potential & user experience. The newly developed Leica DC lens with 5x optical zoom boasts an 25mm ultra-wide angle of view that captures almost double the recording area at the same shooting distance compared with a conventional 35mm lens. For more intuitive operation, the DMC-FX500 has a hybrid control system that combines joystick control with touch-screen operation. Basic settings can be directly controlled by the joystick, & others extensive ones are finely adjusted by touch or by moving a slider on the screen with the finger or an included stylus-pen. Auto focus (AF) tracking is also new with the DMC-FX500. It continues tracking the subject even if it moves after the AF is set, which is especially helpful for catching active children or pets. The i A (Intelligent Auto) mode is a helpful shooting assist function that lets the user leave all the settings to the camera. Taking maximum advantage of this i A mode, users can go a step further to set auto focus & exposure on the desired subject by simply touching it on the screen. This kind of quick, easy rational operation is given form by the new touch-screen interface. ...

Hybrid Touch-Screen Interface with 3.0-inch Large LCD, 25mm Wide-Angle LEICA DC Lens & i A (Intelligent Auto) Mode The FX550 features an intuitive hybrid interface using both the cursor keys & touchscreen for full manual controls & Touch AF/AE. While shooting, AF/AE can be set by simply touching the subject on screen. The camera will then automatically track the subject as it moves. In manual operation, aperture & shutter speed can be set to the desired value by moving the slider. While playing back, an Easy Organisation menu is provided to simplify image organising. The DMC-FX550s touchscreen LCD features a large 3.0-inch, 230, 000-dot resolution, & a wide-viewing angle that lets you frame your shot in a variety of ways for both shooting & viewing. LUMIXs acclaimed Intelligent LCD function also automatically adjusts the brightness in 11 steps according to shooting conditions. This LCD provides sharp, clear images in virtually all shooting situations, ranging from nighttime to bright daylight scenes & from low-angle to high-angle shooting. In i A (Intelligent Auto) Mode, 6 detection functions work automatically & simultaneously to optimise your settings. The Touch AF/AE is integrated with i A Mode to make it even easier to use. i A Mode

Includes:: MEGA O.I.S., Intelligent ISO Control, Intelligent Scene Selector, Face Recognition, Intelligent Exposure & AF Tracking. The new Face Recognition function memorises faces automatically & works to optimise both focus & exposure settings by prioritising on the registered person’s faces. The 12.1-megapixel high-resolution DMC-FX550 features a 25mm ultra wide-angle 5x optical zoom f/2.8-5.9 LEICA DC VARIO-ELMARIT lens (35mm film camera equivalent: 25-125mm). The 25mm wide-angle lens has about twice the shooting area of the standard 35mm lens allowing you to capture breathtaking landscapes. Despite the ultra wide angle, DMC-FX550 features a 5x optical zoom, letting you capture distant subjects without degrading imaging quality. The DMC-FX550 can record motion picture in high-definition (1, 280 x 720 pixels at 30 fps) in Motion JPEG format. The pixel mixed readout method enables bright motion-picture recording even in low-light settings. When viewing, these high-resolution 16:9 motion pictures will provide a remarkable effect on large-screen HDTV. With HD component output capability, you can enjoy watching still & motion pictures in stunning HD quality taken by your DMC-FX550 by simply connecting the camera to an HDTV via an optional component cable DMW-HDC2. The advanced image-processing engine, Venus Engine V with its dual CPU processors, enables the camera to identify & recognise faces in your scenes with high accuracy & speed. Its advanced signal processing gives beautiful images even at high ISO sensitivities. Venus Engine V has low power consumption, being 15% more efficient than its predecessor.

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Hybrid Touch-Screen Interface with 3.0-inch Large LCD, 25mm Wide-Angle LEICA DC Lens & i A (Intelligent Auto) Mode The FX550 features an intuitive hybrid interface using both the cursor keys & touchscreen for full manual controls & Touch AF/AE. While shooting, AF/AE can be set by simply touching the subject on screen. The camera will then automatically track the subject as it moves. In manual operation, aperture & shutter speed can be set to the desired value by moving the slider. While playing back, an Easy Organisation menu is provided to simplify image organising. The DMC-FX550s touchscreen LCD features a large 3.0-inch, 230, 000-dot resolution, & a wide-viewing angle that lets you frame your shot in a variety of ways for both shooting & viewing. LUMIXs acclaimed Intelligent LCD function also automatically adjusts the brightness in 11 steps according to shooting conditions. This LCD provides sharp, clear images in virtually all shooting situations, ranging from nighttime to bright daylight scenes & from low-angle to high-angle shooting. In i A (Intelligent Auto) Mode, 6 detection functions work automatically & simultaneously to optimise your settings. The Touch AF/AE is integrated with i A Mode to make it even easier to use. i A Mode

Includes:: MEGA O.I.S., Intelligent ISO Control, Intelligent Scene Selector, Face Recognition, Intelligent Exposure & AF Tracking. The new Face Recognition function memorises faces automatically & works to optimise both focus & exposure settings by prioritising on the registered person’s faces. The 12.1-megapixel high-resolution DMC-FX550 features a 25mm ultra wide-angle 5x optical zoom f/2.8-5.9 LEICA DC VARIO-ELMARIT lens (35mm film camera equivalent: 25-125mm). The 25mm wide-angle lens has about twice the shooting area of the standard 35mm lens allowing you to capture breathtaking landscapes. Despite the ultra wide angle, DMC-FX550 features a 5x optical zoom, letting you capture distant subjects without degrading imaging quality. The DMC-FX550 can record motion picture in high-definition (1, 280 x 720 pixels at 30 fps) in Motion JPEG format. The pixel mixed readout method enables bright motion-picture recording even in low-light settings. When viewing, these high-resolution 16:9 motion pictures will provide a remarkable effect on large-screen HDTV. With HD component output capability, you can enjoy watching still & motion pictures in stunning HD quality taken by your DMC-FX550 by simply connecting the camera to an HDTV via an optional component cable DMW-HDC2. The advanced image-processing engine, Venus Engine V with its dual CPU processors, enables the camera to identify & recognise faces in your scenes with high accuracy & speed. Its advanced signal processing gives beautiful images even at high ISO sensitivities. Venus Engine V has low power consumption, being 15% more efficient than its predecessor.

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Manual compact camera with Innovative Intelligent Auto mode & 30mm wide angle Leica DC lens. Panasonic introduced the LUMIX 10.1-megapixel DMC-LZ10 with 30mm wide angle (35 mm equivalent: 30-150mm) 5x optical zoom Leica DC lens with both excellent optical performance & compactness of the lens unit perfectly combined. The camera is substantially refined to much look slimmer & compact compared to the predecessor DMC-LZ7. The i A (Intelligent Auto) mode, which comprises 5 shooting-assist functions; Mega O.I.S., Intelligent ISO Control, Intelligent Scene Selector, Face Detection & Quick AF functions. These features can enjoy easy, trouble-free shooting in any situation & get the satisfaction that comes with capturing clear images. The DMC-LZ10 adopt a manual control function that allows users to set aperture & shutter&12288;speed manually in the three mode; A-aperture priority, S-shutter speed priority & M-manual. Together with the powerful 5x optical zoom, this function helps to express the photographers intention in the picture. The DMC-LZ10 boasts a 230, 000-dot high-resolution LCD with Intelligent LCD function, which detects the lighting condition & controls the brightness level of the LCD in 12 fine steps, to offer a display with the most appropriate clarity in any situation. ...

Manual compact camera with Innovative Intelligent Auto mode & 5x Optical Zoom Leica DC lens. Panasonic introduced the LUMIX 8.1-megapixel DMC-LZ8 with 5x optical zoom Leica DC lens with both excellent optical performance & compactness of the lens unit perfectly combined. The camera is substantially refined to much look slimmer & compact compared to the predecessor DMC-LZ6. The i A (Intelligent Auto) mode, which comprises 5 shooting-assist functions; Mega O.I.S., Intelligent ISO Control, Intelligent Scene Selector, Face Detection & Quick AF functions. These features can enjoy easy, trouble-free shooting in any situation & get the satisfaction that comes with capturing clear images. The DMC-LZ8 adopt a manual control function that allows users to set aperture & shutter&12288;speed manually in the three mode; A-aperture priority, S-shutter speed priority & M-manual. Together with the powerful 5x optical zoom, this function helps to express the photographers intention in the picture. The DMC-LZ8 boasts a 230, 000-dot high-resolution LCD with Intelligent LCD function, which detects the lighting condition & controls the brightness level of the LCD in 12 fine steps, to offer a display with the most appropriate clarity in any situation ...