The snom 720 phone addresses office users that require excellent audio & a large number of programmable PBX-style keys. It combines a state-of-the-art hardware with the proven snom SIP software. The new audio subsystem was de-signed for excellent performance in office environments. It supports a large range of codecs, wideband audio, handset & hands-free operation according to TIA-920 standard. The specially designed grips which hold & release the receiver compliment overall user friendliness by eliminating the noise normally associated with lifting & replacing the receiver. For network connectivity, the snom 720 comes with two Gigabit Ethernet ports, one of them suitable for Power over Ethernet. The Ether-net ports are connected to an internal switch that is capable of VLAN tagging, so that an external PC can reside in a different VLAN than the phone. A USB (Universal Serial Bus) type A connector can be used to expand the functionality of the snom 720. An optional USB (Universal Serial Bus) stick can be used to connect the phone over Wireless LAN or enable Blue-tooth headsets. The 4-line B/W display displays caller ID & other call-related information. Its fully graphic capability makes it possible to show international characters & render content generated from the built-in mini-browser. Three rows of general purpose keys with 18 two color LEDs can be used to implement functions known from traditional PBX systems. Examples include speed dial, busy lamp eld (BLF), shared line appearances (SLA), redirection, door opening, & many more features depending on the PBX system used. Like all snom desktop phones, the snom 720 comes with software that has been used in many installations over the last decade. Configuration can be done manually through the built-in web server or through automatic provisioning. There are extensive management & reporting tools available, such as RTCP-XR or PCAP. Customization can be done in various ways, such as the snom mini-browser protocol. The phones come with a preinstalled certicate signed by the snom certificate authority which makes it pos-sible to securely provision the phone without manual interaction. In addition to the traditional provisioning mechanisms, it comes with TR 069 for easy deployment in carrier environments. All in all, the snom 720 raises the bar for Vo IP phones in its class both in terms of voice quality, available features & day-to-day usability.