. See how real your entertainment becomes when you pair the extreme contrast of a Full Array LED panel with the power of the revolutionary Cognitive Processor XR. Key Product Info. Precise 4K pictures as perceived by the human eye Turn any sound into a truly immersive experience A wide palette of naturally beautiful colors Intelligent motion processing for fast-moving blur-free scenes. Product Features Precise 4K pictures as perceived by the human eye Enjoy pictures that feel deep natural & real. The revolutionary processor uses human perspective analysis to cross analyze & optimize hundreds of thousands of elements in the blink of an eye. Combined with Sony's Full Array LED panel this technology creates ultra realistic pictures full of lifelike contrast. Turn any sound into a truly immersive experience Advanced speaker technology with Sony's Cognitive Processor XR turns any sound source into an immersive sound experience. Hear sound more clearly & accurately whatever you're watching. Enjoy your entertainment in another way with sound & picture in perfect harmony. A wide palette of naturally beautiful colors See colors that are natural & beautiful to the human eye. The Cognitive Processor XR enables the unique display to access a wider palette & reproduce each color with the subtle differences seen in the real world. With extended hue & saturation vivid shades & realistic texture can be seen in the flowers. Even pale colors look realistic. Intelligent motion processing for fast-moving blur-free scenes Watching sports & fast-moving movies just got a whole lot better. The Cognitive Processor XR with XR Motion Clarity cross analyzes data to ensure action stays smooth bright & clear. * You View BBC i Player ITV Hub All 4 and; My 5 are currently not available Google & Sony are working on this issue to get them enabled as soon as possible.. ...

. See how real your entertainment becomes when you pair the extreme contrast of a Full Array LED panel with the power of the revolutionary Cognitive Processor XR. Key Product Info. Precise 4K pictures as perceived by the human eye Turn any sound into a truly immersive experience A wide palette of naturally beautiful colors Intelligent motion processing for fast-moving blur-free scenes. Product Features Precise 4K pictures as perceived by the human eye Enjoy pictures that feel deep natural & real. The revolutionary processor uses human perspective analysis to cross analyze & optimize hundreds of thousands of elements in the blink of an eye. Combined with Sony's Full Array LED panel this technology creates ultra realistic pictures full of lifelike contrast. Turn any sound into a truly immersive experience Advanced speaker technology with Sony's Cognitive Processor XR turns any sound source into an immersive sound experience. Hear sound more clearly & accurately whatever you're watching. Enjoy your entertainment in another way with sound & picture in perfect harmony. A wide palette of naturally beautiful colors See colors that are natural & beautiful to the human eye. The Cognitive Processor XR enables the unique display to access a wider palette & reproduce each color with the subtle differences seen in the real world. With extended hue & saturation vivid shades & realistic texture can be seen in the flowers. Even pale colors look realistic. Intelligent motion processing for fast-moving blur-free scenes Watching sports & fast-moving movies just got a whole lot better. The Cognitive Processor XR with XR Motion Clarity cross analyzes data to ensure action stays smooth bright & clear.  “ This Sony BRAVIA TV features the Youview catch-up TV service which

Includes:: BBC i Player ITV Hub All 4 and; My 5” .

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Key Selling Points Deep natural beautiful pictures Vivid shades & realistic textures Cognitive processor Breathtaking contrast Contrast Booster XR HDR Remaster Advanced clarity XR 4K upscaling 4K XR super resolution XR Sound Position Acoustic multi-audio Voice search Google Assistant Works with Alexa. Product Features Deep natural beautiful pictures Enjoy deep natural beautiful pictures from any angle with minimal light reflection. The advanced processor uses human perspective analysis to cross-analyze & optimize hundreds of thousands of elements in the blink of an eye. Combined with Full Array LED panel this technology delivers ultra-realistic pictures full of life-like contrast. Vivid shades & realistic textures See colors that are natural & beautiful to the human eye. The cognitive processor XR enables unique display to access a wider palette & reproduce each color with the subtle differences seen in the real world. With extended hue & saturation vivid shades & realistic texture can be seen in the flowers. Even pale colors look realistic. Cognitive processor Powered by a cognitive processor XR this TV reproduces color in a way that humans find beautiful. See a wider palette of colors with an enhanced range of hue & saturation allowing natural shades & precise details to be seen even in dark scenes. Breathtaking contrast Feel breathtaking contrast just as in real life. Cognitive processor XR cross-analyzes data enhancing picture quality in the same way that the human eye focuses for real-life color & depth. With XR Contrast Booster bright areas are brighter & dark areas darker
- no more details overwhelmed by shadow or lost in blown-out highlights. Contrast Booster By precisely balancing light output across the screen dimming some areas & boosting others XR Contrast Booster adjusts brightness for higher peaks in glare & deeper blacks in shadow. As bright areas are brighter & dark areas darker scenes look more real with extra depth & detail. XR HDR Remaster With XR HDR Remaster this TV can detect each object on screen analyze its color & adjust contrast for even more realistic pictures. Object-based processing powered by Bravia XR takes precision to a whole level by adding adjustment of hue saturation brightness motion vector bandwidth & more. The result is exceptionally real scenes with greater depth life-like textures & natural colors. Advanced clarity Whatever the content or source you'll enjoy entertainment in high resolution with XR 4K upscaling. Cognitive processor XR accesses a vast amount of data intelligently recreating lost textures & detail for real-world pictures. XR 4K upscaling Powered by a cognitive processor XR this TV takes 2K signals close to true 4K quality for incredibly real & immersive viewing. XR 4K upscaling accesses & utilizes a vast amount of data analyzing patterns in scenes & recreating subtle details. 4K XR super resolution XR super resolution detects individual objects in a picture & reproduces virtually real-world textures on screen. Bravia XR processor precisely analyzes & processes data to power 4K pictures with four times the resolution of Full HD to enrich scenes with real-world detail & texture. XR Sound Position For an audio experience that matches how you sense the world XR Sound Position brings you the reality of sound behind the picture. Acoustic multi-audio Acoustic multi-audio

Includes:: sound-positioning tweeters at the back of the TV that enable sound to follow the action for a truly immersive experience. Voice search Find your favorite content faster than ever using the power of your voice. With voice search there's no more complicated navigation or tiresome ty


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Full Array LED TV features backlighting across the screen for true-to-life contrast. Acoustic Multi-Audio™ ensure each sound comes from the right place within a scene.A premium three-way stand can be used in standard position narrow or soundbar position. Perfect for Play Station®5 BRAVIA TVs deliver fast & smooth gameplay with HDMI 2.1. Control your TV with your voice & browse 700000+ movies & TV shows on this Google TV.BRAVIA CORE is a streaming service included on BRAVIA XR™ TVs with hundreds of movies.   The X90K BRAVIA XRTM Full Array LED TV delivers next-generation picture & sound. On your television see the world as you would in real life. You'll be astounded by the extraordinarily lifelike contrast & colour in every image on this Full Array LED TV thanks to a matrix of LED backlights behind the entire screen. On this 4K TV every detail is enhanced
- both 2K & HD video is upscaled to 4K quality using our XR 4K Upscaling technology. Thanks to our widest ever colour palette XR Triluminos Pro TM the colours are absolutely outstanding. Our Ambient Optimisation technology uses a light sensor to automatically adjust the brightness of your screen based on how much light is in your environment ensuring you always have the optimum view. It also optimises the sound automatically. The sound perfectly matches the action on-screen for complete sensory immersion. Acoustic Multi-Audio TM technology employs sound placement tweeters to ensure that each sound originates from the correct location in the scene. All of your movies TV shows games & music will be upscaled & given the surround sound treatment
- with no additional speakers required! Our premium multi-position stand is designed to fit any location including wide & narrow furniture surfaces for ultimate flexibility & style. You may even use the soundbar position to conceal your sound system beneath it. To maximise your entertainment the TV boasts our minimalist One Slate design
- the bezel is so tiny that you'll be naturally immersed in what you're watching not what's around it. Our premium smart remote comes with a lighted display for added convenience on those dark movie evenings. On this TV gamers will be ready to win with Play Station®5 & other platforms. Our advanced technologies such as Auto Low Latency Mode in HDMI 2.1 & a Variable Refresh Rate enable ultra-responsive fluid gameplay (VRR). Thanks to our Auto HDR Tone Mapping which is automatically optimised during PS5TM set-up you'll be able to view critical details in the darkest & brightest sections of the screen. You won't have to modify your settings as you switch between different sorts of entertainment either because Auto Genre Picture Mode takes care of everything! On this Google TV you may watch over 700000 movies & TV programmes that are organised according to your interests. You can even ditch the remote in favour of using the built-in Voice Search to find new content & operate your other smart home devices. You can take it even farther with our new BRAVIA CAM (available separately) by using Gesture Control & video conversations with friends & family on the big screen!BRAVIA CORE our unique streaming service is also available on the XR-55X90K with hundreds of movies to choose from. .


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Full Array LED TV features backlighting across the screen for true-to-life contrast. Acoustic Multi-Audio™ ensure each sound comes from the right place within a scene.A premium three-way stand can be used in standard position narrow or soundbar position. Perfect for Play Station®5 BRAVIA TVs deliver fast & smooth gameplay with HDMI 2.1. Control your TV with your voice & browse 700000+ movies & TV shows on this Google TV.BRAVIA CORE is a streaming service included on BRAVIA XR™ TVs with hundreds of movies.   The X90K BRAVIA XRTM Full Array LED TV delivers next-generation picture & sound. On your television see the world as you would in real life. You'll be astounded by the extraordinarily lifelike contrast & colour in every image on this Full Array LED TV thanks to a matrix of LED backlights behind the entire screen. On this 4K TV every detail is enhanced
- both 2K & HD video is upscaled to 4K quality using our XR 4K Upscaling technology. Thanks to our widest ever colour palette XR Triluminos Pro TM the colours are absolutely outstanding. Our Ambient Optimisation technology uses a light sensor to automatically adjust the brightness of your screen based on how much light is in your environment ensuring you always have the optimum view. It also optimises the sound automatically. The sound perfectly matches the action on-screen for complete sensory immersion. Acoustic Multi-Audio TM technology employs sound placement tweeters to ensure that each sound originates from the correct location in the scene. All of your movies TV shows games & music will be upscaled & given the surround sound treatment
- with no additional speakers required! Our premium multi-position stand is designed to fit any location including wide & narrow furniture surfaces for ultimate flexibility & style. You may even use the soundbar position to conceal your sound system beneath it. To maximise your entertainment the TV boasts our minimalist One Slate design
- the bezel is so tiny that you'll be naturally immersed in what you're watching not what's around it. Our premium smart remote comes with a lighted display for added convenience on those dark movie evenings. On this TV gamers will be ready to win with Play Station®5 & other platforms. Our advanced technologies such as Auto Low Latency Mode in HDMI 2.1 & a Variable Refresh Rate enable ultra-responsive fluid gameplay (VRR). Thanks to our Auto HDR Tone Mapping which is automatically optimised during PS5TM set-up you'll be able to view critical details in the darkest & brightest sections of the screen. You won't have to modify your settings as you switch between different sorts of entertainment either because Auto Genre Picture Mode takes care of everything! On this Google TV you may watch over 700000 movies & TV programmes that are organised according to your interests. You can even ditch the remote in favour of using the built-in Voice Search to find new content & operate your other smart home devices. You can take it even farther with our new BRAVIA CAM (available separately) by using Gesture Control & video conversations with friends & family on the big screen!BRAVIA CORE our unique streaming service is also available on the XR-65X90K with hundreds of movies to choose from. .


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Full Array LED TV features backlighting across the screen for true-to-life contrast. Acoustic Multi-Audio™ ensure each sound comes from the right place within a scene. Maximum entertainment minimum bezels to keep your focus on what’s important the picture. Perfect for Play Station®5 BRAVIA TVs deliver fast & smooth gameplay with HDMI 2.1. Control your TV with your voice & browse 700000+ movies & TV shows on this Google TV.BRAVIA CORE is a streaming service included on BRAVIA XR™ TVs with hundreds of movies The XR-50X90S BRAVIA XRTM Full Array LED TV delivers next-generation vision & sound. On your television see the world as you would in real life. You'll be astounded by the extraordinarily lifelike contrast & colour in every image on this Full Array LED TV thanks to a matrix of LED backlights behind the entire screen. On this 4K TV every detail is enhanced
- both 2K & HD video is upscaled to 4K quality using our XR 4K Upscaling technology. Thanks to our widest ever colour palette XR Triluminous Pro TM the colours are absolutely outstanding. Our Ambient Optimisation technology uses a light sensor to automatically adjust the brightness of your screen based on how much light is in your environment ensuring you always have the optimum view. It also optimises the sound automatically. The sound perfectly matches the action on-screen for complete sensory immersion. Acoustic Multi-Audio TM technology employs sound placement tweeters to ensure that each sound originates from the correct location in the scene. All of your movies TV shows games & music will be upscaled & given the surround sound treatment
- with no additional speakers required! To maximise your entertainment the TV boasts our minimalist One Slate design
- the bezel is so tiny that you'll be naturally immersed in what you're watching not what's around it. Our premium smart remote comes with a lighted display for added convenience on those dark movie evenings. On this 50-inch TV gamers will be ready to win with Play Station®5 & other platforms. Our advanced technologies such as Auto Low Latency Mode in HDMI 2.1 & a Variable Refresh Rate enable ultra-responsive fluid gameplay (VRR). Thanks to our Auto HDR Tone Mapping which is automatically optimised during PS5TM set-up you'll be able to view critical details in the darkest & brightest sections of the screen. You won't have to modify your settings as you switch between different sorts of entertainment either because Auto Genre Picture Mode takes care of everything! On this Google TV you may watch over 700000 movies & TV programmes that are organised according to your interests. You can even ditch the remote in favour of using the built-in Voice Search to find new content & operate your other smart home devices. You can take it even farther with our new BRAVIA CAM (available separately) by using Gesture Control & video conversations with friends & family on the big screen!BRAVIA CORE our unique streaming service is also available on the XR-50X90S with hundreds of movies to choose from..


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Sony X95J Key Features Cognitive Processor XR provides a whole new experience that immerses you in the scene. Sound positioning tweeters allow sound to come straight from the action on-screen.HDMI 2.1
- 4K at 120fps for smooth & responsive gaming Auto adjusts & optimises the picture for the best settings Sound positioning tweeters allow sound to come straight from the action on the screen. Google TV
- More apps than any other smart TV platform there's something for everyone Breathtaking 4K with human intelligence in a minimalist design Enjoy deep natural beautiful pictures from any angle with minimal light reflection. Our revolutionary Cognitive Processor XR uses human perspective analysis to cross analyse & optimise hundreds of thousands of elements in the blink of an eye. Combined with our Full Array LED TV panel this technology delivers ultra realistic pictures full of lifelike contrast.HDMI 2.1 Smooth responsive gaming in 4K at 120fps & 120 Hz With HDMI 2.1 you can get an up to 120fps framerate on compatible games so you’ll have the advantage in shooting sports & high-performance games with near instant on-screen action. You'll also enjoy ultra-smooth gaming with reduced input lag of 8.5ms with 4K/120fps & dedicated Game Mode. Turn any sound into a truly immersive experience Advanced speaker technology with our Cognitive Processor XR turns any sound source into an immersive sound experience. Hear sound more clearly & accurately whatever you’re watching. Enjoy your entertainment in a whole new way with sound & picture in perfect harmony. Google TV Built In Google TV has access to over 5000 apps more than any other smart platform providing the ultimate smart TV experience. With hands-free help from Google you can set aside your remote & just use your voice to control your 4K smart TV & you can also quickly & easily enjoy your favourite videos photos games & more from your i OS or Android devices on the big 65-inch TV screen with Chromecast built-in. All this fantastic technology in a minimalist one slate design with seamless edge bezel & a 2- way position stand means that the XR-65X95J is the perfect TV for all your entertainment needs. “ This Sony BRAVIA TV features the Youview catch-up TV service which

Includes:: BBC i Player ITV Hub All 4 and; My 5” ..



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Sony X95J Key Features Cognitive Processor XR provides a whole new experience that immerses you in the scene. Sound positioning tweeters allow sound to come straight from the action on-screen.HDMI 2.1
- 4K at 120fps for smooth & responsive gaming Auto adjusts & optimises the picture for the best settings Sound positioning tweeters allow sound to come straight from the action on the screen. Google TV
- More apps than any other smart TV platform there's something for everyone Breathtaking 4K with human intelligence in a minimalist design Enjoy deep natural beautiful pictures from any angle with minimal light reflection. Our revolutionary Cognitive Processor XR uses human perspective analysis to cross analyse & optimise hundreds of thousands of elements in the blink of an eye. Combined with our Full Array LED TV panel this technology delivers ultra realistic pictures full of lifelike contrast.HDMI 2.1 Smooth responsive gaming in 4K at 120fps & 120 Hz With HDMI 2.1 you can get an up to 120fps framerate on compatible games so you’ll have the advantage in shooting sports & high-performance games with near instant on-screen action. You'll also enjoy ultra-smooth gaming with reduced input lag of 8.5ms with 4K/120fps & dedicated Game Mode. Turn any sound into a truly immersive experience Advanced speaker technology with our Cognitive Processor XR turns any sound source into an immersive sound experience. Hear sound more clearly & accurately whatever you’re watching. Enjoy your entertainment in a whole new way with sound & picture in perfect harmony. Google TV Built In Google TV has access to over 5000 apps more than any other smart platform providing the ultimate smart TV experience. With hands-free help from Google you can set aside your remote & just use your voice to control your 4K smart TV & you can also quickly & easily enjoy your favourite videos photos games & more from your i OS or Android devices on the big 65-inch TV screen with Chromecast built-in. All this fantastic technology in a minimalist one slate design with seamless edge bezel & a 2- way position stand means that the XR-65X95J is the perfect TV for all your entertainment needs. “ This Sony BRAVIA TV features the Youview catch-up TV service which

Includes:: BBC i Player ITV Hub All 4 and; My 5” ..



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Sony X95J Key Features Cognitive Processor XR provides a whole new experience that immerses you in the scene. Sound positioning tweeters allow sound to come straight from the action on-screen.HDMI 2.1
- 4K at 120fps for smooth & responsive gaming Auto adjusts & optimises the picture for the best settings Sound positioning tweeters allow sound to come straight from the action on the screen. Google TV
- More apps than any other smart TV platform there's something for everyone Breathtaking 4K with human intelligence in a minimalist design Enjoy deep natural beautiful pictures from any angle with minimal light reflection. Our revolutionary Cognitive Processor XR uses human perspective analysis to cross analyse & optimise hundreds of thousands of elements in the blink of an eye. Combined with our Full Array LED TV panel this technology delivers ultra realistic pictures full of lifelike contrast.HDMI 2.1 Smooth responsive gaming in 4K at 120fps & 120 Hz With HDMI 2.1 you can get an up to 120fps framerate on compatible games so you’ll have the advantage in shooting sports & high-performance games with near instant on-screen action. You'll also enjoy ultra-smooth gaming with reduced input lag of 8.5ms with 4K/120fps & dedicated Game Mode. Turn any sound into a truly immersive experience Advanced speaker technology with our Cognitive Processor XR turns any sound source into an immersive sound experience. Hear sound more clearly & accurately whatever you’re watching. Enjoy your entertainment in a whole new way with sound & picture in perfect harmony. Google TV Built In Google TV has access to over 5000 apps more than any other smart platform providing the ultimate smart TV experience. With hands-free help from Google you can set aside your remote & just use your voice to control your 4K smart TV & you can also quickly & easily enjoy your favourite videos photos games & more from your i OS or Android devices on the big 65-inch TV screen with Chromecast built-in. All this fantastic technology in a minimalist one slate design with seamless edge bezel & a 2- way position stand means that the XR-65X95J is the perfect TV for all your entertainment needs. “ This Sony BRAVIA TV features the Youview catch-up TV service which

Includes:: BBC i Player ITV Hub All 4 and; My 5”..



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A new generation XR Backlight Master Drive & XR Mini LED – for brightness you can feel! Acoustic Multi-Audio™ ensure each sound comes from the right place within a scene.A premium three-way stand can be used in standard position narrow or soundbar position. Perfect for Play Station®5 BRAVIA TVs deliver fast & smooth gameplay with HDMI 2.1.   Welcome to the BRAVIA XRTM Mini LED on the X95K a new generation of BRAVIA XRTM Mini LED with feel-good brightness! Our Mini LED backlight is precisely adjusted to provide brilliant brightness deep blacks & gorgeously natural mid tones. The effect is stunning realism & brightness with plenty of contrast. On this 4K TV every detail is enhanced
- both 2K & HD video is upscaled to 4K quality using our XR 4K Upscaling technology. Thanks to our widest ever colour palette XR Triluminos Pro TM the colours are absolutely outstanding. Our Ambient Optimisation technology uses a light sensor to automatically adjust the brightness of your screen based on how much light is in your environment ensuring you always have the optimum view. It also optimises the sound automatically. The sound perfectly matches the action on-screen for complete sensory immersion. Acoustic Multi-Audio TM technology employs sound placement tweeters to ensure that each sound originates from the correct location in the scene. All of your movies TV shows games & music will be upscaled & given the surround sound treatment
- with no additional speakers required! Our premium multi-position stand is designed to fit any space including large surfaces & narrow furniture & the elevated position means that you can elegantly tuck your soundbar below the TV for ultimate flexibility & aesthetics. The TV has a Seamless Edge & our sleek One Slate design; with less bezel you can see more of what matters
- the picture. Our premium smart remote comes with a lighted display for added convenience on those dark movie evenings. On this 65-inch TV gamers will be ready to win with Play Station®5 & other platforms. Our advanced technologies such as Auto Low Latency Mode in HDMI 2.1 & a Variable Refresh Rate enable ultra-responsive fluid gameplay (VRR). Thanks to our Auto HDR Tone Mapping which is automatically optimised during PS5TM set-up you'll be able to view critical details in the darkest & brightest sections of the screen. You won't have to modify your settings as you switch between different sorts of entertainment either because Auto Genre Picture Mode takes care of everything! On this Google TV you may watch over 700000 movies & TV programmes that are organised according to your interests. You can even ditch the remote in favour of using the built-in Voice Search to find new content & operate your other smart home devices. You can take it even farther with our new BRAVIA CAM (available separately) by using Gesture Control & video conversations with friends & family on the big screen! The XR-85X95K comes with our own streaming service BRAVIA CORE which

Includes:: hundreds of movies..




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