4K Active HDR for optimal picture quality Every scene is optimised with 4K Active HDR. This means stunning detail & contrast with each & every scene. The LG
Includes:: multi-HDR format support including HDR10 & HLG. HDR10 is widely used on UHD gaming consoles from Sony & Microsoft. HLG (Hybrid Log Gamma HDR) is a broadcast & user generated standard format that is set to become the standard for transmitting 4K signals. Quad Core processor – getting the most from UHD 4K At the heart of this LGis a powerful & precise quad core processor that makes the most of UHD 4K signals. Reducing noise & pushing the colour contrast the processor makes UHD 4K even better. Thanks to LG's 4K Resolution Upscaler even standard FHD signals can be upscaled to near 4K clarity & detail
- giving your Blu-rays a new lease of life. Spacious sound with DTS Virtual X Featuring a digital output the 50UM7500PLA easily connects to your choice of soundbar or base. If you’d rather use the built-in speaker system DTS Virtual X gives a more spacious sound. Clear Voice III focuses on dialogue making it easier to hear vocals. Now featuring Apple Air Play 2 & Apple TV app With support for Apple Air Play 2 this LG50 inch TV lets you effortlessly stream from your Apple device. Even better support for Apple’s TV app (Due 2020) means you can enjoy Apple’s 4K HDR content – featuring finest top quality Dolby Atmos & Vision. Support for Apple’s Home Kit makes this LGhighly compatible with the whole Apple system. Smart voice control – Thin Q AI integrates with Google Assistant & Amazon Alexa* Voice control has got much smarter with this LGTV. Press the dedicated voice mic button & Thin Q AI decides if the TV’s software or Google Assistant handles the comm&. Google Assistant is capable of changing the channel & input via voice comm&. It also integrates with services such as Google Photos & Google Maps to make your TV an even greater source of entertainment. As an alternative direct voice control via Amazon Alexa is also set to be an option from mid/late 2019. * Alexa built-in upgrade due later in the year. Freeview Play makes catch-up TV easy Find programmes from BBC i Player the ITV Hub All 4 & Demand 5 sitting alongside over 60TV Channels & up to 15 HD channels. Simply scroll back in your TV guide to watch shows you missed from the last 7 days. Just make sure your TV is connected to the Internet & you're good to go..