. The LGUM74 UHD TV combines 4K Active HDR with an Advanced Colour Enhancer & Ultra Surround sound to deliver engrossing & immersive entertainment. A quad core processor supports advanced picture processing for optimised visuals of brightness & clarity. Use LG’s award-winning web OS Smart platform to stream shows from such apps as Netflix* & it's compatible with LG's Magic Remote (sold separately). This remote opens up the voice interaction possibilities of this Thinq AI TV with the Google Assistant & Alexa built in. Active HDR HDR deepens your view & shows shades previously unseen in home entertainment. Expanding light dark & every colour in between to extraordinary new levels this model's picture gets closer to real life. With active HDR this set supports multiple HDR formats adapting scene-by-scene for pinpoint image mastering. 4K Ultra High Definition This 49” screen has four times the number of pixels than 1080p Full HD TVs delivering stunning realism natural motion & incredible detail. Features. Advanced Colour Enhancer. dynamic image processing enhances colour contrast & clarity for superior picture quality whatever you're watching. Quad Core Processor. four cores of power deliver advanced picture processing for consistently bright sharp imagery. Wide Viewing Angle. LG's IPS 4K display ensures a clear 4K picture is viewable from any angle without distortion. Ultra Surround. creates seven virtual channels for thrilling & immersive multi-channel surround sound. AI Sound Tuning. analyses the acoustics of the room in order to give you the best audio set-up all the time automatically. This feature requires LG’s Magic Remote which is sold separately. Thinq AI. bringing the intelligence & convenience of voice interaction to the living room this Thinq AI TV can listen think & respond to your questions. LG's Magic Remote (sold separately) is required to use Thinq AI features. web OS Smart Platform LG’s award-winning web OS platform revolutionises how you experience your entertainment. With simple & intuitive content discovery & switching there’s more entertainment available than ever before. You can stream Sky Movies or Sports through NOW TV 4K UHD content through Netflix or Amazon Prime Video the latest movies & TV from Google Play & Talk Talk TV stores & music from Spotify or You Tube.* Advanced Voice Control and; Smart Compatibility This Thinq AI TV has the Google Assistant & Alexa built in so you can get answers to questions while you're watching TV. You can also control compatible smart devices & check your Google photos or Google Calendar on the TV screen (Google sign-in required). Apple Airplay 2 & Homekit compatibility will also be added by a forthcoming firmware update. LG's Magic Remote (sold separately) is required to use Thinq AI voice interaction features. Freeview Play This LGTV features Freeview Play. Combining catch-up TV on-demand services & live television watching what you want when you want is now easier than ever. It’s free from subscription & is compatible with existing broadband services too. Services such as BBC i Player ITV Hub All 4 & My 5 are also available without having to open specific applications. This gives effortless scroll back so you never miss a second of your favourite shows. Elegant Design Finished with the sweeping elegance of a crescent stand the minimal bezel frame enhances the viewing experience & completes a contemporary look..