LG C1 77 Inch OLED 4K HDR 120Hz AI Processor Smart TV

Product Description

LGC1 Series OLED TV Features LGOLED is the pinnacle of TV experience. Self-lit pixels allow truly spectacular picture quality & a whole host of design possibilities while the latest cutting-edge technologies help deliver unprecedented levels of wonder. This is everything you love about TV
- elevated in every way. The answer is self-lit pixels. A self-luminous display technology that gives you the ultimate viewing experience. Unlike LED TVs that are restricted by backlight technology LGOLED TVs are capable of extreme realism & unique designs. LGOLED TV's world-leading technology becomes even more incredible when you experience the unimaginably thin & light design. Your OLED TV will merge seamlessly & elegantly into any room of your home enabling the brilliance of OLED wherever you want it.LG OLED transports the most immersive cinema experience directly to your home. Exceptionally sharp pictures crystal-clear sound & perfect black levels deliver movies as the director intended. LGOLED TV is designed for next generation consoles boosting your competitive edge with swift response the latest gaming features & a 120 Hz display for a smoother playing experience. This is the ultimate TV for your gaming setup. LGOLED delivers you the realism & intensity of the sports stadium experience at home with uncompromised picture quality at any viewing angle regardless of where you are sitting. Exceptional picture quality with immersive sound is enhanced by the smoothest motion so no matter how intense the action is OLED keeps every detail of the game in diamond sharp focus. Key Product Info. LG4K Self-lit OLED for infinite contrast and; 100% color fidelity Advanced a 9 Gen 4 AI processor 4K for ultimate picture and; sound Exceptional cinema and; sport with Dolby Vision IQ & Dolby Atmos Smart TV powered by web OS
- Netflix BBC i Player NOW TV & more Powerful gaming with HDMI 2.1 VRR HFR Game Optimizer Low blue light and; flicker free for less eye fatigue & safer viewing   LGOLED for Gaming.   LGOLED for Movies.   LGOLED for Sport.   St&-out Features. Self-lit pixels When it comes to picture quality OLED easily outperforms LED. This is due to OLED's millions of self-lit pixels which allow for infinite contrast 100 percent colour integrity & pixel-perfect details. As a result you'll have a watching experience unlike any other. Infinite contrast Simply put OLED is made up of millions of self-lit pixels that can be turned on & off to provide perfect black & infinite contrast. This black is superior to both mini-LED & LED televisions. So no matter how many backlights they have LED TVs will always be in the shadow of OLED. 100% color fidelity LGOLED displays have been certified as having 100 percent colour fidelity by renowned global testing organisation Intertek. This means that the colours you see on the screen are very near to the original image's hues. As a result everything you see appears to be exactly as the designer intended. Home to all your favorites It's never been easier to stream. LG's web OS smart platform has all of your favourite apps including Freeview Play NOW TV Netflix Prime Video Disney+ & more. Dolby Vision IQ and; Dolby Atmos Dolby Vision IQ intelligently adjusts visual settings based on content genre & ambient surrounds while Dolby Atmos offers multi-dimensional surround sound resulting in breathtakingly cinematic effects. FILMMAKER MODE Motion smoothing is disabled in FILMMAKER MODE but the original aspect ratios colours & frame rates are preserved. This faithfully reproduces the director's original vision allowing you to enjoy the film as intended. HDR 10 Pro HDR 10 Pro LG's unique dynam