The 1 selling ladies ball in golf* is now the softest Bridgestone golf ball made! After more than 14, 000 live fittings with lady golfers, Bridgestone Golf has developed a ladies specific model engineered for moderate swing speeds. The new Lady Precept is designed to produce higher launch & lower spin off the driver for optimum distance & carry while providing soft feel from tee to green. Features The SOFTEST Ladies ball on the market Larger Gradational Compression Core for optimal performance at moderate swing speeds 12% thinner cover produces higher launch & less spin Soft feel from tee to green 330 Seamless Cover Technology™ optimizes aerodynamics for moderate swing speeds