Providing a toothpaste toddlers & children like the taste of is absolutely critical to get them toothbrushing & enjoying the experience. So Brush-Baby uses only flavours chosen by children themselves & combine this with our unique Xylitol & Fluoride formulation to help protect teeth against decay. Features Suitable from birth-3 years. (1000 ppm Fluoride) Gentle Applemint flavour to suit infant tastes SLS free non-foaming toothpaste (75ml) Xylitol to reduce sugar acids & helps restore the mouth's p H balance to a healthier level Paraben-Free