Brightly coloured animal pictures & fun patterns bring Lamaze’s Freddie the Firefly Gym to life, encouraging your little one’s sensory discovery. With three fun ways for children to explore this play mat & gym – by lying on their back, practicing tummy time on their front or sitting up – it is guaranteed to provide hours of fun. Three detachable toys hang from the arch to stimulate your baby’s vision & encourage them to reach for them as they grow. There’s also a large discovery mirror to practice recognition, a soft apple teether & a comfy 2-in-1 pillow that will help provide support during tummy time &, when your baby starts to sit up, the comfortable padded mat provides a soft surface to play. ...

Turn your baby's highchair into a sensory playground as you prepare their next meal with the Freddie the Firefly High Chair Toy from Lamaze. Every inch of this topsy-turvy bug toy is brimming with something new for their developing senses to discover. It features a flexible, bendy stem, spinning ball, textured wings, crinkle sounds & chunky beads that slide around colourful teether wings. ...

Treat your little one to a new companion with Freddie the Firefly from Lamaze. With his big friendly eyes, colourful body & soft wings, your baby will be captivated for hours. Designed to stimulate the senses, as well as soothe sore gums, it's the perfect toy. ...

A great first book for curious babies, the Lamaze Fun with Colours Book not only teaches little ones about colours, but features fun interactive pages, including a discovery mirror to provide visual stimulation; a squeaker, rattle & crinkle fabrics to stimulate hearing; flaps to teach cause & effect; soft & hard textures to develop tactile & fine motor skills & textured corners that are perfect for chewing. You'll be happy to know it comes with Lamaze's signature on-the-go clip for easy attachment to car seats, strollers & changing bags to keep babies entertained when you're out & about. ...

Description With so many colours, patterns & textures to stimulate the senses, the Lamaze Hanging Toy is guaranteed to delight your baby. Babies will be kept amused & entertained wherever they go, thanks to the clip which makes it absolutely ideal for attaching to playmats & buggies. Fit & features Suitable from birth ...

Description Take playtime anywhere you go. The Monkey Links from Lamaze attach to buggies & car seats, making them a travelling essential. Friendly monkey faces & bright colours will engage your baby, encouraging them to grab, play & laugh. Fit & features Ideal for car seats & buggies Lots of colours & textures to explore Crinkly feet Engages eyesight Stimulates senses ...

Description Stimulate your baby's senses with the Lamaze Munching Max toy. Packed with plenty of interesting textures, colours & patterns to engage little ones, it will soon become an essential both at home & on the move. Use the clip to attach it to buggies, playmats & cots, ensuring this new favourite companion is always within reach. Fit & features Lots of textures to explore Crinkle sounds Stimulates senses Engages eyesight Attaches to buggies Suitable from birth ...

Description Stimulate your baby's senses with the Lamaze Play & Go My Friend Sarah toy. Packed with plenty of interesting textures, colours & patterns to engage little ones, it will soon become an essential both at home & on the move. Use the clip to attach it to buggies, playmats & cots, ensuring this new favourite companion is always within reach. Fit & features Lots of textures to explore Crinkle sounds Gentle rattle Teething rings Stimulates senses Engages eyesight Attaches to buggies Suitable from birth 28 x 23 x 7.6cm ...

With so many colours, patterns & textures to stimulate the senses, the Lamaze Octopus Hanging Toy is guaranteed to delight your baby. Babies will be kept amused & entertained wherever they go, thanks to the clip which makes it absolutely ideal for attaching to playmats & buggies. ...

Olive the Orange is ready to be peeled at playtime! Babies will love exploring & finding sections to grab & pull for hidden surprises, making this developmental toy just as fun as it is educational. They can play peek-a-boo with the mirror, find a little friend under the peel, pull on the leaves & more. ...