Puma Newcastle United 2013/14 Home Shorts

Black - A colour which does not emit any colour of the spectrum. Black absorbs all frequencies of the spectrum.

team - A group of people or animals linked by a common purpose.

Friends - A close associate or a popular US based sitcom about a group of friends

Puma - a large cat often called a cougar. Also a popular sports brand

Season - The separation of four parts of the year into Spring, Summer, Autumn, Winter.

Home - A place of permanent residence for families.

The JD Sports brand started off as a single store selling sporting fashions in Bury, Manchester in 1981. Today, the brand now have over 900 stores nationwide and have recently purchased Blacks Leisure Group who went into administration. They also own the popular young fashion brands Bank and Scotts after they acquired all their stores. JD Sports sell a range of sporting and fashion clothing for men, women and children. They are well known for their vast selection of trainers and are at the forefront of the sporting fashion market. They stock well known brands such as Adidas, Nike, Converse, Lacoste, Fred Perry, Reebok, Timberland and Puma. They are also exclusive stockists of brands such as Animal, O'Neill and Boxfresh. JD Sports are also well known for their sponsorship of sports teams. They have good relationships with Charlton Athletic, Dundee United and Blackpool FC amongst others.