You?ve never seen a watch like this. This watch has a display that never sleeps. With the new Always-On Retina display, you always see the time & your watch face. It can be customised any way you like. Choose a case & pair any strap in the Apple Watch Studio. Aluminium, stainless steel, titanium or ceramic? Its your call. Get a quick read on your heart rate, or check your heart rhythm with the ECG app. & it tells you when things are getting a little loud. The new Noise app alerts you when decibels rise to levels that can impact your hearing. & lets you track your cycle with a tap. The new Cycle Tracking app makes it easy to log information about your menstrual cycle. This watch helps you smash your fitness goals. There are workouts for every way you exercise. & advanced metrics for every level of athlete to motivate you to move, exercise & st&. The Activity rings track your progress & inspire you to sit less, move more & exercise every day. You can even compete with friends in challenges & stream your favourite 50 million songs. Listen to the entire Apple Music library, not to mention podcasts & audiobooks. This watch has a great sense of direction. With a compass that also shows your elevation, you're ready for all lifes twists & turns....and ups & downs. It gets apps in a snap. The App Store is now on your wrist, so you can find & download the latest apps in seconds, & lets you go without your phone. With cellular connectivity you can call from a hike, text from the surf or stream music on the slopes
- all with just your watch. & pay for stuff, fast. Get your morning coffee, go shoe shopping or eat out. Do it instantly & securely with Apple Pay. & talk Siris ear off. Search a topic online, identify a song with Shazam, start a workout or lower the blinds. Did we mention this watch tells time? With more than a hundred watch faces & infinite ways to personalise them, theres never been a watch like this.