Until now, finding a movie or show to watch was a burden. You had to do all the scrolling, button pushing, searching, & digging. The new Apple TV is designed to take the work out of watching TV. Simply ask Siri to find something for you. Bypass all those confusing buttons with a swipe of your thumb. It's an experience that makes you feel like you're interacting directly with the screen, even though it's on the other side of the room. Many of the products we make
- iPhone, iPad, Apple Watch
- are built around the same profound experience: connecting you directly with what's on your screen. Simple, natural movements of your finger play a big role in that. But how do you create that same immersive experience with a screen that's hanging on the wall 10 feet away? The new Apple TV interface solves that fundamental challenge by using Touch & voice to reimagine how you interact with your TV screen. The glass Touch surface on the new remote was engineered to provide an experience that feels both fluid & precise. What your finger does on the remote is exactly & immediately what it does on your screen. It's so natural, in fact that your eyes don't even need to look down. You never have to hunt for a button to press or have a light on to see. There's no easier way to interact with something across the room than using your voice. The Siri Remote lets you do what's natural
- just say what you want to watch. Siri takes you right where you want to go without having to click through multiple menus to get there. Screens throughout the new Apple TV have been designed to let the content be the hero. & the use of parallax makes movie & TV show posters visually come alive while clearly showing you where you are on the screen. You'll feel like you're interacting directly with your TV screen, not separated from it.