Transform limp, lack-lustre locks with the TIGI Bed Head Fully Loadedâ„¢ Massive Volume Shampoo; a lightweight formula dedicated to delivering enviable body & bounce. Developed with a unique Foam Cleansing System, the shampoo gently eliminates impurities & product build-up, whilst innovative Uploaderâ„¢ technology creates superior definition & instant va-va-voom. Infusing hair with a delicious berry fragrance, you can expect long-lasting volume memory that won't drop out.