Give hair long lasting volume with Pureology Pure Volume Shampoo. Working to cleanse hair & reduce weight, the shampoo contains delicate purifiers that remove oil & other impurities that buildup at the roots & can weigh hair down. The shampoo aims to thicken hair from root to end by lifting the roots & locking in conditioning agents for long lasting softness. The shampoo reduces tangling & breakage delivering a refreshing sensation to your hair. Featuring Pureology's exclusive Antifade Complex, colour-protecting technology, the conditioner helps provide optimum vibrancy & colour retention. -SA