The men-ü Daily Moisturising Conditioner is an ultra-concentrated formula that delivers up to 100 applications. Conditioning the hair without overloading, the nourishing formula helps to smoothen hair's texture while improving natural shine. Unlike men-ü shampoos, which are anionic (negatively charged), this conditioner is cationic, which means it is positively charged. As opposites attract, this means the optimum amount of conditioner is absorbed & retained without overloading. Any excess is washed away. men-ü shampoos & conditioners are a very powerful combination to recharge the hair. Expect silky-soft, recharged hair with enhanced resilience. For more details on 3R Grooming & Refills, see the booklet below.