Maximise your length with the False Lash Effect Max Out Primer Mascara from Max Factor. Applied before your favourite mascara, this important step increases lash volume, definition & length. Infused with intensifying blue micro-pigments, the primer makes lashes appear darker & longer, helping you get more out of your mascara. The vital foundation to any makeup look, long lashes spice up the everyday. With this primer by your side, you can flaunt & flutter to your heart’s delight, with lashes so good that they could be false.