Achieve a flawless complexion with the Max Factor Ageless Elixir Foundation; a long-wearing, two-in-one foundation & serum that delivers natural-looking colour, whilst providing SPF 15 to shield from environmental aggressors & dehydration. Its silky texture glides effortlessly onto skin for a streak-free finish, whilst hiding imperfections, combating uneven skin tone & enhancing luminosity to leave you with a youthful glow. Buildable & blendable. ...

Treat yourself or a friend to everything you need for a photo-ready Christmas party look, with the Max Factor Beauty Icons Gift Set. Packed with luxurious items to help to define your lips & eyes, you can guarantee you will be making a memorable statement wherever you go. The Set Contains: Max Factor False Lash Effect Rise & Shine Mascara
- Black (12ml) Expertly define your eyes by adding volume & length, with the nourishing & intensely pigmented mascara. Max Factor Masterpiece High Definition Liquid Liner
- Velvet Black (13.5ml) Create a bold & daring look with the velvety smooth liquid liner, allowing you to be free & creative. Max Factor Crème Puff Blush
- Lovely Pink Add a pop of colour to your cheeks with the deliciously shimmery blush, offering a natural flush that is subtle & delicate. Max Factor Lipfinity Lip Colour
- Spicy (2.5ml) Hydrate your pout while beautifying it, with the intensely moisturising lipstick. The versatile shade makes it extremely wearable, without drying out your lips. Max Factor Lipstick Top Coat (2g) The perfect finishing touch to any makeup look that creates a glossy, high-shine finale.



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Add drama & definition to your arches with the Max Factor Brow Revival Densifying Eyebrow Gel with Oils & Fibres; an instant plumping & densifying brow mascara that fills in sparse patches to create even, strong & fuller looking brows to frame your eyes. Enriched with four oils for fuss-free & natural-looking blendability, the waterproof & smudge-proof formula is applied with a tapered spoolie wand that mimics the hair fibres with 24-hour colour while grooming & taming brows in one stroke. Achieve fadeproof brows that looks polished yet completely au-naturel. Available in a spectrum of skin-complementing shade variants that cater to all brow hues. ...

Add drama & definition to your arches with the Max Factor Brow Revival Densifying Eyebrow Gel with Oils & Fibres; an instant plumping & densifying brow mascara that fills in sparse patches to create even, strong & fuller looking brows to frame your eyes. Enriched with four oils for fuss-free & natural-looking blendability, the waterproof & smudge-proof formula is applied with a tapered spoolie wand that mimics the hair fibres with 24-hour colour while grooming & taming brows in one stroke. Achieve fadeproof brows that looks polished yet completely au-naturel. Available in a spectrum of skin-complementing shade variants that cater to all brow hues. ...

Add drama & definition to your arches with the Max Factor Brow Revival Densifying Eyebrow Gel with Oils & Fibres; an instant plumping & densifying brow mascara that fills in sparse patches to create even, strong & fuller looking brows to frame your eyes. Enriched with four oils for fuss-free & natural-looking blendability, the waterproof & smudge-proof formula is applied with a tapered spoolie wand that mimics the hair fibres with 24-hour colour while grooming & taming brows in one stroke. Achieve fadeproof brows that looks polished yet completely au-naturel. Available in a spectrum of skin-complementing shade variants that cater to all brow hues. ...

Add drama & definition to your arches with the Max Factor Brow Revival Densifying Eyebrow Gel with Oils & Fibres; an instant plumping & densifying brow mascara that fills in sparse patches to create even, strong & fuller looking brows to frame your eyes. Enriched with four oils for fuss-free & natural-looking blendability, the waterproof & smudge-proof formula is applied with a tapered spoolie wand that mimics the hair fibres with 24-hour colour while grooming & taming brows in one stroke. Achieve fadeproof brows that looks polished yet completely au-naturel. Available in a spectrum of skin-complementing shade variants that cater to all brow hues. ...

Expertly define your eyes with Max Factor's Clump Defy Mascara; an amplifying black mascara that delivers buildable volume & definition with a smudge-free finish. Its fast-drying formula means that you can create fuller-looking lashes with every use, whilst its specially designed anti-clump wand & unique brush loading reservoir hug eyelashes & ensure root to tip coverage for longer, bolder results. ...

Achieve a flawless complexion with the Colour Adapt Foundation from Max Factor. Infused with colour-adapting particles that reflect pigments in the skin, the oil-free, cream to powder formula delivers sheer coverage & natural-looking colour to leave you with a smoothened, refined finish. Suitable for sensitive skin, the lightweight foundation blends seamlessly for streak-free results, without over-drying or clogging pores. Dermatologically tested. Non-comedogenic. ...

Achieve a flawless complexion with the Colour Adapt Foundation from Max Factor. Infused with colour-adapting particles that reflect pigments in the skin, the oil-free, cream to powder formula delivers sheer coverage & natural-looking colour to leave you with a smoothened, refined finish. Suitable for sensitive skin, the lightweight foundation blends seamlessly for streak-free results, without over-drying or clogging pores. Dermatologically tested. Non-comedogenic. ...

Achieve a flawless complexion with the Colour Adapt Foundation from Max Factor. Infused with colour-adapting particles that reflect pigments in the skin, the oil-free, cream to powder formula delivers sheer coverage & natural-looking colour to leave you with a smoothened, refined finish. Suitable for sensitive skin, the lightweight foundation blends seamlessly for streak-free results, without over-drying or clogging pores. Dermatologically tested. Non-comedogenic. ...