Meet your colour champion. Label.m Colour Stay Shampoo cleanses hair as it seals & shields visionary colour with an expert blend of wheat soy proteins hydrolysed silk & sunflower extracts. Containing heliogenol a colour stabiliser that expertly combats fading Label.m Colour Stay Shampoo is the first step to a vibrant style. The innovative Enviroshield Complex further protects coloured hair against heat styling & UV rays. Directions of use: Wet hair thoroughly lather & rinse.