Treat your hair to the benefits of Kérastase's Styling L' Incroyable Blow Dry; a reworkable lotion that means that you can create flexible, touchable styles & a perfect blowdry with ease. Fortified with innovative SRS® technology, its unique formula utilises heat-sensitive Micro-Beeswaxes that melt when heated to enhance shape, & form a strong bond between hair fibres when cool for a long-lasting finish without stiffness. The lotion reactivates at 150°C & can be moulded without reapplying for versatile styling. Elastic Polymers enhance flexibility & provide frizz protection for up to 96 hours.