Revive dull or damaged blonde hair with the JOICO Blonde Life Brightening Veil. This protective treatment helps to defend against thermal damage from styling tools, chemicals & UV exposure to help maintain healthy, shiny hair. The veil lightly coats the hair with a weightless protective layer, boosting shine while helping to fortify & strengthen. The treatment helps to improve manageability & reduce the appearance of frizz for silky, strong locks. Rich exotic oils such as Arginine, Tamnu & Monoi provide a glistening glow to capture that golden-hour effect. ...

Rejuvenate lacklustre locks with the Joico Blonde Life Brightening Veil. Working to defend your hair colour & elongate its vivacity, this formula shields your strands with a protective veil. Enriched with a botanical blend, the formula maintains your hair’s hue & health, combatting dryness & damage to reveal a silky surface. Offering thermal, chemical & UV protection, this haircare hero combats the damage caused by straightening, blow-drying or sunshine to keep your strands happy & healthy. Gracing the locks with a natural looking shine, the formula also fights frizz for a flawless finish. Enriched with Exotic Oil Extracts, the formula embraces each str&, protecting your crown from damage. Arginine Oil rebuilds the hair from the inside out, repairing the follicle to restore strength. Monoi Oil, a rare blend of Coconut Oil & Tahitian Gardenia Flower, charges the formula with antioxidant power, defending the locks against environmental damage. Finally, Tamanu Oil drenches the strands in hydration, filling weak strands with moisture & strength. A favourite amongst blondes, this innovative formula maintains hair colour, combatting any fading or brassiness. Keep your crown vibrant & shining with this powerful mist. Free from SLS & sulphates. ...

Restore your hair’s luminosity with the Blonde Life Brilliant Glow Brightening Oil from JOICO. Boosting shine & restoring softness, this powerful oil will help your hair appear brighter & blonder than ever before. Smoothing ingredients strive to combat frizz, helping to reduce breakage & target damage. Powered by Arginine, a naturally occurring amino acid, the formula works to restore each strand’s strength, while Monoi Oil gives the oil antioxidant power, defending the hair against environmental aggressors. Suitable for every shade of blonde, this nourishing oil won’t stain even the palest shades of blonde, leaving it extraordinarily illuminated. Hair will be transformed from dull & dry to silky & healthy, letting your hair look more lustrous than you could have imagined. Sulphate-free. ...

Enhance blonde locks with a blast of crystal-clear shine & softness with the Joico Blonde Life Brilliant Glow Brightening Oil for Instant Shine & Softness; a transparent nourishing & protecting hair oil infused with shine-boosting properties that makes blonde hair appear brighter & more vibrant that ever. Part of the haircare brand’s Blonde Life collection, the oil is infused with a hydrating blend of Monoi & Tamanu Oils, which work in tandem to instantly deliver a touchably silky & soft finish. Ideal for every shade of blonde, from dark honey tones to the iciest platinums, the oil drives its frizz-fighting smoothing properties deep into the hair shaft without staining even the fairest of shades. Sealing in moisture, the oil cares for each individual strand for a magnified, mega-watt gleam. ...

Add luxurious bounce, swing & movement to blonde locks with the JOICO Blonde Life Brilliant Tone violet Smoothing Foam; a ...

Add luxurious bounce, swing & movement to blonde locks with the Joico Blonde Life Brilliant Tone violet Smoothing Foam for ...

To celebrate over 40 years of healthy hair history, haircare brand Joico presents the Blonde Life Color Proof Your Summer Hair Trio Pack; a three-piece set of colour-preserving treats for your tresses, that work in synergy to bump up the colour vibrancy, brilliance & resilience of hair that’s been bleached & processed. Combining a shine-boosting shampoo with two reparative treatments, all from the brand’s Blonde Life range & specially curated for fair-haired beauties, the trio promise to leave you with a silky-soft & smooth mane that oozes with shine, health & intense colour. Suitable for any bleached, double-processed, or high-lifted blonde hair. The Set Contains: Blonde Life Brightening Shampoo (300ml) A neutralising & moisturising shampoo created specifically for bleached, double-processed or high-lifted blonde hair. Completely sulphate free, the illuminating shampoo works into a velvety lather to expertly lift away dirt & impurities; Anionic Surfactant Molecules capture dirt & oil & rinse them away to leave hair sleek, shiny & refreshed. Promoting healthier, shinier-looking hair, the shampoo helps to banish brassy tones & restore optimal p H level. Its nourishing formula harnesses Polynesian & Tahitian Tamanu & Manoi oils to hydrate, fight frizz & enhance shine for gleaming, light-reflecting locks. Hair is left feeling smooth with enhanced glide & radiance. Sulphate free. Blonde Life Brightening Masque (150ml) A nourishing & neutralising hair mask created specifically for bleached, double-processed or high-lifted blonde hair. Intensely hydrating & softening, the quick-rinse treatment helps to neutralise trace minerals that can add dullness & yellowness to your blonde hair, & utilises a Bio-Advanced Peptide Complex that targets & helps reconstruct damaged strands for healthier-looking locks. The blonde-brightening masque also contains an exotic blend of Polynesian & Tahitian Tamanu & Manoi oils that hydrate & increase shine to leave hair soft, smooth & radiant without being weighed down. Blonde Life Brightening Veil (50ml) A multi-beneficial formula developed for natural & chemically-processed blonde hair. Infused with exotic Tamanu & Tahitian Manoi Oils, the luxurious spray treatment enhances softness, shine & manageability, whilst combating frizz & flyaways for a sleek, salon-worthy finish. Arginine is combined with the brand's innovative Bio-Advanced Peptide Complex to repair & strengthen strands from root to tip. Simply spritz over hair to defend against heat styling, UV exposure, humidity & dryness. ...

Enhance the radiance of your blonde hair with Joico Blonde Life Gift Pack; a shampoo & conditioner that work in tandem to restore soft, manageable locks with luminous shine. The Set Contains: Blonde Life Brightening Shampoo (300ml) Completely sulphate free, the illuminating shampoo works into a velvety lather to expertly lift away dirt & impurities; Anionic Surfactant Molecules capture dirt & oil & rinse them away to leave hair sleek, shiny & refreshed. Promoting healthier, shinier-looking hair, the shampoo helps to banish brassy tones & restore optimal p H level. Its nourishing formula harnesses Polynesian & Tahitian Tamanu & Manoi oils to hydrate, fight frizz & enhance shine for gleaming, light-reflecting locks. Blonde Life Brightening Conditioner (250ml) A revitalising & nourishing conditioner created specifically for bleached, double-processed or high-lifted blonde hair. Combining the weightless feel of a lotion with the high performance of a serum, the conditioner expertly softens & detangles whilst banishing brassy tones & promoting polished, radiant shine. Reviving the brightness of your blonde hair without weighing it down, the deeply nourishing emulsion contains a Bio-Advanced Peptide Complex that targets & helps reconstruct damaged strands, & an exotic blend of Polynesian & Tahitian Tamanu & Manoi oils that hydrate & increase shine. ...

Enhance the radiance of your blonde hair with Joico Blonde Life Gift Pack; a shampoo & mask treatment that work in tandem to restore soft, manageable locks with luminous shine. The Set Contains: Blonde Life Brightening Shampoo (300ml) Completely sulphate free, the illuminating shampoo works into a velvety lather to expertly lift away dirt & impurities; Anionic Surfactant Molecules capture dirt & oil & rinse them away to leave hair sleek, shiny & refreshed. Promoting healthier, shinier-looking hair, the shampoo helps to banish brassy tones & restore optimal p H level. Its nourishing formula harnesses Polynesian & Tahitian Tamanu & Manoi oils to hydrate, fight frizz & enhance shine for gleaming, light-reflecting locks. Blonde Life Brightening Masque (150ml) A nourishing & neutralising hair mask created specifically for bleached, double-processed or high-lifted blonde hair. Intensely hydrating & softening, the quick-rinse treatment helps to neutralise trace minerals that can add dullness & yellowness to your blonde hair, & utilises a Bio-Advanced Peptide Complex that targets & helps reconstruct damaged strands for healthier-looking locks. The blonde-brightening masque also contains an exotic blend of Polynesian & Tahitian Tamanu & Manoi oils that hydrate & increase shine to leave hair soft, smooth & radiant without being weighed down. ...

Joico’s ‘ Blonde Life’ gift set helps blonde hair to maintain its lustre. Resisting a dull or brassy appearance, the shampoo & conditioner duo work tirelessly to reinforce vibrancy & strength. Each formula seeks to offset harsh yellow tones, leaving locks bright & radiant. The Set Contains: Blonde Life Shampoo (300ml) This ultra-nourishing shampoo is designed to preserve the longevity of blonde tresses, while leaving strands cleansed & silky to touch. Smart Release Technology helps charge hair with recurring protection against damage caused by heat, styling & day-to-day wear & tear. Arginine, a naturally occurring amino acid, contributes to the overall strength of your locks, revitalising from root to tip with defensive properties. Hydrating Monoi & Tamanu Oil enrich tresses with a velvety-soft & glossy finish. Foaming into a rich, creamy lather, the blonde shampoo gently lifts away lingering dirt, grime & bacteria from the scalp through to the ends, resulting in clean, bright & shiny hair that won’t appear brassy or dull. Blonde Life Conditioner (250ml) This conditioner is created specifically for bleached, double-processed or high-lifted blonde hair. Combining the weightless feel of a lotion with the high performance of a serum, the conditioner expertly softens & detangles whilst banishing brassy tones & promoting polished, radiant shine. Reviving the brightness of your blonde hair without weighing it down, the nourishing emulsion contains a Bio-Advanced Peptide Complex that targets & helps reconstruct damaged strands. A blend of Polynesian & Tahitian Tamanu & Manoi oils hydrate & increase shine. Hair is left illuminated with enhanced manageability & softness. ...