Using only the purest natural vitamins, amino acids & botanicals, JASON Vitamin E with A & C E Shampoo has been specially formulated to gently cleanse dry or damaged hair without stripping away necessary moisture. Super-enriched to build body whilst adding a healthy shine, JASON Vitamin E With A & C E Shampoo is concentrated to save you money; a small amount is all you need. 5 vitamins, 22 amino acids & 5 botanicals work in delicate harmony to revitalise dry, tired hair leaving your locks hydrated & shiny. Directions of use: Thoroughly wet hair. Always do a quick light-lathering shampoo first. Rinse & repeat if desired. For best results follow with JASON Vitamin E With A & C E Conditioner.