Baxter of California Daily Protein Shampoo is enriched with nourishing ingredients that specially benefit men's hair. It's formulated with protein, coenzyme Q10 & nutrients to give hair strength, body & enhanced manageability. The gentle yet effective blend of ingredients help to remove the build up of daily impurities, as well as banishing harmful toxins like DHT, which is a male hormone that can be hamful to hair growth. The mild, minty scent will leave your scalp feeling refreshed & your senses invigorated. Directions: Apply to wet hair & massage to form a lather. Rinse thoroughly.