The Visible Difference BB Cream by Elizabeth Arden boasts a hydrating toning & priming formula to give you soft even & luminous skin around the clock. Containing innovative SPF 30 protection against UVA/UVB damage & brightening hyaluronic acid this lavish cream is perfect for very fair complexions with pink undertones & is suitable for all skin types. Giving natural coverage it's a must have addition to your makeup bag. K.D. Directions of use: Smooth this cream onto your face neck & décolletage. Reapply 15 minutes before sun exposure & every two hours during sun exposure for maximum protection.