Elizabeth Arden Beautiful Colour Lash Enhancing Mascara 7ml This Elizabeth Arden Beautiful Colour Lash Enhancing Mascara has a lash enhancing formula which dramatically thickens lashes as it separates & defines. Won’t smudge flake smear or rub off even after all day wear. Incredibly thickens lashes. Smudge-proof & lasts for all day. Visibly makes eyes look bigger bolder. Fragrance free & hypo-allergenic. Dermatologist tested. Can be also used by contact lens wearers.