From the first application, Radia Clarifying & Softening Shampoo removes chemical build-up & detoxifies hair while it softens hair strands. This ultra-purifying effect is delivered without stripping hair or scalp of natural moisture. Radia can be used as a daily shampoo, & it should be used at least occasionally. Routine use of Radia means that other hair products can deliver their optimal efficacy, so users enjoy maximum radiance & shine.