Featuring pigments which help to blur imperfections on the skin i-prime Foundation Primer is the perfect base to apply your foundation. With skin quenching shea butter & antioxidant vitamin E this lightweight serum from New CID Cosmetics is the key to ensuring your foundation glides on blends smoothly & remains long lasting! Directions of use: After moisturising apply a couple of pumps of i-prime to your forehead cheeks nose & tip of the chin. Finish by applying foundation or powder.