Treat your lips to the moisturising & plumping properties of butter LONDON Plush Rush Lipstick, a long-wearing, creamy lipstick that delivers a shock of colour whilst dousing lips in essential moisture. Accentuating the natural curves of your pout, the luscious formula is enriched with a Phyto-Endorphin Complex to boost your mood, & a Plumping Complex to help increase the appearance of fullness; lips look smoother, firmer & more defined. Standing the test of time, the lipstick withstands feathering & bleeding, so your pout looks irresistably kissable, for longer.100% of women experienced an immediate increase in lip fullness.34% of women saw an increase in lip moisture over time. Shade ' Daring' is a rich berry colour.