Ensure eyeshadow stays put with the Bourjois Eye Primer; an essential base before the application of eyeshadow. Gliding onto the lid assisted by the integrated wand applicator, the transparent formula offers an invisible, undetectable finish that smooths & prepares for makeup. Enhanced with oil gel technology, waxes & polymers, the primer improves the application of shadows, as well as increasing their longevity to guarantee flawless hold for up to 24 hours. The waterproof formula allows for a professional looking application of makeup, ensuring it remains crease, fade & flake-free all day.