Highlighting the powerful effects of Jamaican Black Castor Oil (JBCO), As I Am – a beauty brand that caters exclusively to curly, coily, kinky locks – offer a haircare collection of caring treatments to promote manageable & healthy tresses. A multi-tasking formula that strengthens, detangles, moisturises & nourishes thirsty hair, the Curling Crème’s hero (JBCO) is a powerful ingredient that promotes healthy growth by increasing blood flow to the scalp, supplying rich nutrients to hair follicles. An effective natural remedy for dandruff, eczema & itchiness, JBCO provides intensive moisture & prevents breakage. Applied to damp, freshly-washed hair, the leave-in conditioner delivers instant moisture, conquers unsightly frizz & enhances curl definition. Locking in precious moisture to keep your curls bouncy & strong, the buttery cream is engineered with nanotechnology that offers long-lasting hold & polished tresses that feel silky-smooth & soft. Free from sulphates & harsh ingredients. Cruelty-free. Vegan.