US curly hair brand As I Am introduces Curl Colorâ„¢, a six-shade collection of temporary colour gels that show up vividly even on dark hair & washes out easily whenever you decide. Ideal for sprucing up twist-outs, coils, wash n' go styles & rod sets with a vibrant pop of colour, the curl-enhancing hair paint provides a medium hold that lasts up to one wash, giving you full control & flexibility of your style. Powered by Sub Micron Technology, the flake-free formula enriches curls with a moisture-rich dose of signature ingredient Jamaican black castor oil & ceramides. Save your precious curls from harsh bleaches & lighteners with this damage-free colouring alternative.