Menhaj Huda, director of the 2006 film ' Kidulthood', writes & directs this coming-of-age drama about a young British-Asian man caught in a culture clash. Ash (James Floyd) keeps his head down during the week, adhering to his family's strict moral codes & working for the family business. But as the weekend comes around he is let loose into the very different world of London's club scene, where he pursues his long-held dream of becoming a DJ.