In a moment of madness or divine intervention Rupert Sanderson resigned from a disastrous career in advertising to learn how to make shoes at the world-renowned Cordwainers College in East London. In a very short time he was working in Italy firstly for Sergio Rossi & then Bruno Magli. Rupert Sanderson founded own line after returning from working in Italy in 2001. His design philosophy is simply less is more. Avoiding augmentation & over-dressing the foot, he concentrates on perfecting the line, volume & material to flatter & lengthen the leg which makes women feel sexier. His inspiration comes from the materials themselves: from the sensual curve & silhouettes of the lasts & heels, to the quality & finish of the best leather & fabrics. In 2008 Rupert Sanderson founded Fashion Fringe Shoes with Colin Mc Dowell, with the aim of discovering & nurturing a new range of design talent. Rupert Sanderson was awarded Accessory Designer of The Year at the British Fashion Awards 2008. Shortly afterwards in February 2009, Rupert Sanderson was also awarded Accessory Designer of The Year at the Elle Style Awards. This award was voted for by the public as well as an industry panel & stands to highlight Ruperts rise in the fashion world. Since Autumn/ Winter 2009, Rupert Sanderson has designed the shoes for Karl Lagerfelds main line collection. Rupert Sanderson writes a weekly fashion blog for British Vogue & this can be viewed at www.vogue.co.uk.