British label Inside Out is the well known trompe loeil brand created by born & bred British designers James Woolfin & Yvette White. After meeting at the prestigious British College of Art & Design, Central Saint Martins, James & Yvette discovered a mutual love for designing clothing & how unique & thought provoking it could be. They channelled this passion & soon became a sought-after, creative duo, renowned for their unique art couture trompe loeil designs.
Trompe doeil is an interesting & exciting art effect designers employ to add a surrealist edge to their pieces, using extremely detailed & realistic imagery to create an optical illusion that the depicted objects actually appear in three
Dimensions. Young British brand Inside Out have made this thought provoking design feature their signature style digital prints, surreal shapes & deconstructed details that 'fool the eye', each of their garments is a wearable work of art. In their collections they use images of vintage pieces, painstakingly assembled in the studio, before being photographed & digitally printed on to luxurious silk fabrics, jersey, chiffon & crepe de chine. Each Inside Out garment, season after season, manages to blend perfectly the boundaries between high art & fashion, continually challenging design.
This season the quintessentially British brand also presents its latest collaboration a unique range of printed shoes, developed in association with UK shoe experts, London Trading. The br&-new printed shoe collection
Includes:: sneakers, high-tops & luxurious handmade leather shoes incorportating the brands signature trompe loeil designs, a triumph in technology & design. James & Yvette have worked closely with the UK production team of London Trading, being involved at every stage, to create something completely unique & original. So, as a result, the new additions to the exciting Inside Out collection are a high-end, h&-finished, concept shoe, where cutting edge design, finest top quality materials & exceptional digital print are all brought together in perfect synthesis to deliver fans a treat that will exceed all expectations!
Yvette White of Inside Out says about the new partnership:
" Our label is all about celebrating English style, English eccentricity & British manufacturing with a surreal twist, & we had always wanted to develop a footwear collection along these lines. It has taken a lot of fine-tuning to achieve what we wanted, but we're really proud of the results."
Get your hands on some more wearable art from the Inside Out AW12 collection here at Hervia.