The RVCA Jeano slim fit twill pants from the uber-fresh Spring 2013 collection. Cotton with a little spandex for slim trim fit with a regular five pocket set-up. Treated to a light garment wash with softener for that lived-in feel. Branding is pretty simple with a single RVCA woven label at the coin pocket & 'V' & 'A' at the back pockets. RVCA's success as a lifestyle brand is due to a melding of different subcultures & personalities into a tribe says founder PM Tenore. Tenore spent the early days of his life in a poverty-stricken neighbourhood of the Mission District in San Francisco.