The RVCA Groller T shirt from the Spring 2014 Collection. Classic 50/50 cotton mix tee shirt with a RVCA logo front & centre. RVCA's success as a lifestyle brand is due to a melding of different subcultures & personalities into a tribe says founder PM Tenore. Tenore spent the early days of his life in a poverty-stricken neighbourhood of the Mission District in San Francisco.