The RVCA Fuller boardshorts from the Spring 2013 collection. Signature Danny Fuller 19 Vintage Suede Trunk with an all-over print hook & loop & draw cord closure at fly & a patch pocket at the right leg. RVCA's success as a lifestyle brand is due to a melding of different subcultures & personalities into a tribe says founder PM Tenore. Tenore spent the early days of his life in a poverty-stricken neighbourhood of the Mission District in San Francisco.