The RVCA Cogwheel tee shirt from the 2013 Spring Collection. Great quality tee made from 100% combed cotton with a large print centre chest. RVCA's success as a lifestyle brand is due to a melding of different subcultures & personalities into a tribe says founder PM Tenore. Tenore spent the early days of his life in a poverty-stricken neighbourhood of the Mission District in San Francisco.