The RVCA Buff Hello T shirt from the Fall 2013 collection. Classic 100% cotton tee shirt with an anti-pilling wash & Trent Whitehead's unique multi- coloured artwork up front. RVCA's success as a lifestyle brand is due to a melding of different subcultures & personalities into a tribe says founder PM Tenore. Tenore spent the early days of his life in a poverty-stricken neighbourhood of the Mission District in San Francisco.