Element Smith ZH Zip Hoody

Polyester - A synthetic fibre with improved wrinkle resistance

Cotton - A natural fibre grown on cotton plants

Embroidered - A decorative stitching technique

ZIP - A device (Usualy Metal) used for temporarily attaching two pieces of fabric together

weight - A measure of the force applied on an object by gravity. Measured metric in grams and kilos or imperial in lbs and oz

Weight - a measurement of how heavy an object appears due to the pull of gravity. For example the weight of an object on planet earth will be different to the weight of the object on the moon

Small - something that takes up less space than normal.

Cotton - A 100% natural fibre coming from a cotton boll.

Polyester - A man made fibre from chemicals. Often refers to polyethylene terephthalate.

Zip - A Fastening which can open and close to get inside.

Understated - Something that is subtle yet comes across in an effective way.

Season - The separation of four parts of the year into Spring, Summer, Autumn, Winter.

Autumn - A season which falls between summer and winter.

Hardcloud is more than a skate shop. Run by enthusiasts with diverse interests in adventure sports such as skating, snowboarding and mountain biking as well as music and fashion, Hardcloud is a fusion of great products and passionate know how. A great range of surfing equipment is offered, with balance trainers from Indo Board and tail pads from Billabong. The snowboard shop includes boots from DC and Vans and jackets from Analog and Quiksilver, while the skate shop features skateboards from Penny and stunt scooters from Shaun White. The folks at Hardcloud deliver great customer service, with free UK delivery on purchases over £50 and superb multi buy offers. The website has a great section focusing on different fashion brands, from the urban street wear of Addict, skater style of Matix and surf wear of O'Neill to the preppy style of WeSC and the refined cool of Volcom.